2006 Volvo S40 T5 on 2040-cars

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Volvo to use Oz as test bed for more Polestar models?

We've already told you about the slightly more awesome version of the Volvo S60 that our friends Down Under can now get their hands on. And according to Aussie site Drive.com.au, Volvo may look to the land of Oz for future testing of new, Polestar-tuned, high-performance models.
Volvo has reportedly confirmed that this S60 Polestar run will be an exercise in testing the acceptance of the Swedish tuner's presence as a proper competitor for things like BMW's M division or Mercedes-Benz's AMG. (A tall order, for sure.) "The world is watching this exercise with much interest," Volvo Cars Australia boss, Matt Braid, told Drive.com.au.
Hans Baath, Polestar Managing Director, reportedly hinted that the tuning house had already begun work on a hotter version of the V40 hatchback, but the project was scrapped in order to get the S60 program rolling. If there's success to be found here, this smaller hot hatch could be revisited, as well as a more powerful version of the XC60 crossover.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Ex-Volvo boss Stefan Jacoby to head GM's international operations

He was too talented not to surface somewhere, we just didn't know where and when. Nine months ago, Stefan Jacoby stepped down from his post as Volvo CEO, a move that caught many off guard. At the time, the separation was called "amicable," but word is that the strong-willed executive clashed with owners Geely and the automaker's board.
Jacoby will have a new set of challenges on his hands, as he has just been named Executive Vice President Consolidated International Operations for General Motors. That means the Hannover-born Jacoby will head up the company's operations in Asia, Africa, Europe and the Middle East, where he will be responsible for over 100 countries and territories. Jacoby succeeds Tim Lee, who has been named chairman of GM China. Lee will also retain his post as Executive Vice President Global Manufacturing.
Jacoby's dealings with Geely should help him in his Asian market duties, but he also counts time as the head of Volkswagen of China on his resume, so he's very well-versed in the market's peculiarities.