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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

2022 Volvo XC60 Recharge First Drive Review | Pumping up the electric range

PALM SPRINGS, Calif — It may not look like it on the outside, but the 2022 Volvo XC60 Recharge is a substantially updated plug-in hybrid SUV. In fact, the entire XC60 line is refreshed for the 2022 model year, but weÂ’re going to zero in on the Recharge PHEV.  Volvo let us spend a day behind the wheel of the newly-announced “extended range” Recharge model in sunny California, and we came away with far more feelings than expected from this Swedish crossover. Just so everybody is on the same page, the “extended range” Recharge represents a mid-model-year refresh of the XC60 Recharge. There were 2022 model year XC60 Recharge models sold prior to today that featured the same electric hardware as prior model years, and therefore featured the old EPA-estimated electric range of 19 miles on a full charge. The “extended range” model that we drove bumps that all the way up to 36 miles, nearly doubling the previous range. Volvo says that these new “extended range” models are the ones shipping to dealers now, not the older model. This is definitely something to be aware of in later years should you find a used 2022 XC60. So, how has Volvo found this much extra range? The big difference is in the battery pack, going from an 11.6-kilowatt-hour pack to an 18.8-kWh pack. Volvo managed to package a third layer of cells into the pack that it didnÂ’t have before, and it did so in the same space as before — it continues to run along the carÂ’s spine in the center tunnel area. Volvo claims that this more energy-dense battery pack will take 5-8 hours to charge when hooked up to a 240V power source, so you should easily get a full charge by leaving it plugged in overnight, assuming you have the applicable charging hardware.  This new battery pack is paired with a totally revamped powertrain setup. The layout is the same as before. That means there is an electric motor positioned on the rear axle that drives the rear wheels and a gasoline engine in front that exclusively powers the front wheels, thereby giving the XC60 Recharge all-wheel drive. To our delight, both the electric motor and the gasoline engine are new this year. The new rear electric motor represents a big power boost, with 143 horsepower greatly surpassing the old motorÂ’s 87 horsepower. Ultimately, this means that the XC60 Recharge is now significantly more enjoyable to drive in its purely electric mode (aptly named “Pure”).

2015 Volvo S60 T6 Drive-E [w/video]

The Swedes Bend Sixes And Fives Into Fours
With government agency pressures mounting, the auto industry's latest engine and powertrain trends invariably include the cobbling of heretofore eight-cylinder models into charged (either turbo- or super-) six-cylinder models, six-cylinders into charged four-cylinders and so on. And then there's the mating of these downsized engines to fuel-saving automatic transmissions with ratio counts previously reserved for bicycles and semi trucks. Volvo can at last follow suit with the best of Germany and Japan thanks in great part to an $11-billion multi-year investment by its Chinese owners, Geely.
After we survived the recent Frankfurt Motor Show marathon of news and reveals (chief among said bits being the stunning Volvo Concept Coupe), we were escorted by the Swedish automaker to the far less frenetic air of southern France to explore the most significant step yet in the company's new life. Volvo's entire movement of new tech is referred to as Drive-E, and it includes these all-new four-cylinder engines we just tested, a new modular architecture called Scalable Product Architecture (SPA) that will first be found under the next-generation XC90, along with a host of other onboard advancements. Think of it as a Scandinavia's version of Mazda Skyactiv, a total-systems approach to developing more efficient yet more sporting new models.