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Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.

Volvo won't entirely give up on sedans and station wagons

Volvo, like an overwhelming majority of its peers and rivals, sells more SUVs and crossovers than sedans and station wagons. It confirmed plans to pivot away from low-riding models in 2021, but it stressed that it's not ready to throw in the towel in either segment quite yet. "Yes, the [V and S lines] will be replaced with something even more attractive to customers," affirmed company boss Hakan Samuelsson in an interview with British magazine Autocar. His comments come as a relief for Volvo wagon fans around the world, given that in 2021 he had said that the company needs "to move [on] from wagons and sedans." There's a catch, though: Future V and S models will look quite different than today's. Samuelsson (who will step down from his position in March 2022) acknowledged that Volvo needs lower-riding cars but noted that their design will evolve and become "maybe a little less square." It's not just about style, either. "Cars will be less boxy in the future, when we need to have lower air resistance. You could call it coupe-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course air resistance will be very central to that," he said. It helps that sleeker designs help keep buyers interested in sedans. Volvo's S90 and V90 were introduced and 2015 and 2016, respectively, so they're expected to be replaced in the not-too-distant future. One point that's still up in the air is what they'll be called. The Swedish company is preparing to ditch its alphanumerical naming system in order to give its cars an actual name, so both nameplates will die with the current-generation models. We'll have a better idea of what the future has in store when the XC90's replacement arrives later in 2022 with a new name, a new architecture, and a large serving of new technology. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.