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Volvo's electric XC90 SUV to include lidar as standard equipment next year

DETROIT — Volvo Cars plans to make lidar sensors standard equipment in a new generation of its XC90 SUV next year as part of a strategy to deploy more advanced safety and automated driving technology that relies on precise images of the world around the vehicle. The decision by Volvo Cars to fold lidar sensors into the base price of its vehicle is a bet that customers will pay for the additional capability. It has been called a "watershed moment" by some in the industry. The Swedish brand, owned by China's Geely group, is taking a sharply different road from rival Tesla Inc, which has shunned lidar and radar and is focusing on just cameras and software for its automated driving systems. Self-driving car sensor startup Luminar Technologies Inc will supply Volvo Cars with its Iris lidar and Sentinel software in combination with software from Volvo in the electric XC90 SUV that will be built in South Carolina and go on sale in 2022, the companies said. The new technologies are designed to address traffic situations that often result in severe injuries and fatalities. Over time, the technology will become more capable and will increasingly intervene to prevent collisions, the companies said. "By having this hardware as standard, we can continuously improve safety features over the air and introduce advanced autonomous drive systems," Volvo Cars Chief Executive Hakan Samuelsson said in a statement. Lidar sensors, which use laser light pulses to render precise images of the environment around the car, are seen as essential by many automakers to enable obstacle detection and avoidance in advanced driving assistance systems and eventually in fully automated vehicles. Complete sensor set on on electric successor to XC90 Until now, lidar has been too costly for automakers to implement as anything other than an option that costs extra. Luminar CEO Austin Russell said the pricing for its lidar is on the order of $1,000 per unit. Volvo Cars' chief technology officer, Henrik Green, said cost is not the focus for the Swedish auto brand. While the price of the technology will come down over time as volumes grow, the rollout will accelerate use of automated services that the company can charge for. Green said subsequent vehicles will add the lidar package as standard, and that this continues Volvo Cars' history of being first to standardize many safety features, including three-point seat belts and side-impact airbags.

Volvo makes the XC60 disappear into art

For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists - both established and up-and-coming - to create temporary exhibits with one of Volvo's products acting as the centerpiece. This year, six artists from across Europe converged in Zurich to turn a 2014 Volvo XC60 into a work of art.
Each started with a blank white canvas, creating a massive display in what Volvo says is one of the busiest covered public places in Europe, and after each was done, it was all erased for the next artists to come in and do his or her thing. While some made the XC60 a focal point in the art, others made the crossover seemingly disappear. We have a gallery of all six finished pieces, but if you want to see background of the artists or time-lapse videos of their works, head over to VolvoArtSessions.com. This site also shows the exhibits from the prior two years, and a press release can be found below.

Volvo aiming for a stock IPO by the end of 2021

Volvo Cars is "making good progress" toward a potential initial public offering by the end of this year, the chief executive of the Swedish premium auto brand told Reuters on Wednesday. "We are looking at the possibility of doing an IPO before the end of the year," listing shares on the Nasdaq Stockholm exchange, company CEO Hakan Samuelsson said in an interview. Samuelsson and other Volvo executives on Wednesday laid out an extensive road map to becoming a fully electric car maker by 2030, including plans to sell 600,000 battery electric vehicles at mid-decade and build a European battery gigafactory in 2026. Volvo earlier this year scrapped a proposed merger with the company's Chinese parent, Hong Kong-listed Geely Automobile. In March, Geely said Volvo would explore capital market options, including an initial public offering and stock market listing. Many startups have gone public in the United States and China over the past two years, following electric vehicle market leader Tesla Inc in taking advantage of investor enthusiasm to raise cheap capital to compete with established brands such as Volvo. Samuelsson said Volvo and Geely will continue to share vehicle architectures, internal combustion powertrains and other components. But the companies will do so at "an arm's length distance," consistent with the way independent companies do business, he said. During Wednesday's briefing, Volvo also said it plans to equip many of its future vehicles with self-driving technology, including standard lidar sensors from Luminar Technologies Inc and computers from Nvidia Corp. "Our goal is to build the safest cars possible, using all available technology," Samuelsson said. As it launches new electric vehicles, Volvo also plans a slew of related products, including insurance and vehicle subscription payment plans offered directly by the automaker, Samuelsson said. "The whole vehicle business will be recurring revenue," Samuelsson said. In Europe, the company plans to change its retail operations so that customers order new electric vehicles directly from the manufacturer, with dealers paid commissions to deliver them, Samuelsson said. In the United States, where laws protect existing dealers, Volvo will still sell vehicles through franchised retailers. For its future electric vehicles, Volvo is working with Swedish partner Northvolt on a new generation of batteries with higher energy and designed to be packaged as a structural element of the vehicle.