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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo-based Futuricum electric truck sets Guinness range record

There is a new Guinness World Record for the longest distance traveled by an electric truck on a single charge. Swiss-based firm Futuricum built a Volvo-based delivery truck that drove for 683 miles on a closed test track. Although the prototype used to set the record has reportedly been in regular service on Swiss roads since early 2021, the record was set on a 1.7-mile high-speed oval operated by Continental near Hanover, Germany. The truck set off with a full charge and coasted to a stop 392 laps later; two drivers split their schedule in 4.5-hour shifts. Reaching the 683-mile threshold took about 23 hours, so the truck traveled at an average speed of 31 mph. Futuricum calls this a realistic average value for the truck's intended use — it's certainly not designed for long hauls. Whether it was empty or loaded with cargo wasn't specified, and we've reached out to the company for more details. What we do know is that the drivetrain was not modified, meaning the 680-horsepower truck is equipped with a 680-kilowatt-hour lithium-ion battery pack. That's over six times bigger than the battery in a Porsche Taycan. Driving at a constant speed on a closed track is very different than delivering parcels in real-world conditions, which is what the Futuricum truck normally spends its days doing. In more normal use cases, the model (whose speed is electronically limited to about 55 mph) has a driving range of around 250 miles, according to the manufacturer. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Volvo XC90 proves Sweden's auto industry is alive and well [w/video]

The most important new Volvo in quite some time has made its first auto show appearance, with the second-generation XC90 debuting at the 2014 Paris Motor Show.
As we discussed in both our original post and Deep Dive feature, the new XC90 remains a three-row crossover for 2015, although it ditches the first-gen model's top-end, turbocharged six-cylinder in favor of a single twin-charged, 2.0-liter, four-cylinder engine. By pairing that with a plug-in-electric powertrain, the king of the XC90 range, the T8 TwinEngine, will offer up 400 horsepower. So yeah, performance should be brisk.
Also appearing on 2015 XC90 will be an entirely new, Apple CarPlay-compatible infotainment system with a big, vertical touchscreen display at its heart. Based on the videos we've seen, the new system looks responsive, feature-laden and quite attractive.