Auto Premier Plus - Loan Car W/ Sirius Radio on 2040-cars

Auto blog

Volvo ditches leather in its EVs for 'Nordico' and wool blends

Volvo is putting its stake in the sand when it comes to leather in its EVs. Essentially, there will be none of it. This move comes out of concern around the environmental impacts of cattle farming, as livestock is responsible for a big slice of greenhouse gas emissions. The move away from leather was touched on when Volvo revealed its new C40 electric crossover, but now Volvo is telling us exactly what it’s replacing the cowhides with. The main replacement is something Volvo calls “Nordico.” ItÂ’s a material designed and created by Volvo, and the company hopes it becomes the “new standard for premium interior design.” WhatÂ’s Nordico made out of, you ask? Volvo says it consists of textiles produced from recycled PET bottles, recycled cork and “bio-attributed material” sourced from forests in Sweden and Finland. Nordico is set to make an appearance in the “next generation of Volvo models,” so expect to see it rolling into dealers on new Volvo EVs soon. In addition to Nordico, Volvo says it will continue to offer its wool blend interior options. Volvo specifically calls out that it uses wool that is certified to be sourced responsibly in the wool supply chain for the sake of animal welfare. Beyond that, Volvo is continuing to research even more materials it could use as seat and interior coverings to replace or simulate leather — weÂ’re just not sure what those materials will be just yet. “Being a progressive car maker means we need to address all areas of sustainability, not just CO2 emissions,” says Stuart Templar, director of global sustainability at Volvo Cars. “Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.” Volvo isnÂ’t calling the entire interior “vegan” at this point, though. ItÂ’s planning on reducing the use of products from livestock in its plastics, rubber, lubricants and adhesives, but the cars arenÂ’t totally devoid of reliance on animals yet.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.