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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

Current-generation Volvo XC90 will be sold alongside its successor

Volvo's next-generation XC90 sounds like it will be more of a revolution than a simple evolution — even the name will change. The firm doesn't want to alienate buyers, so it will sell the current-generation model alongside its replacement for at least a couple of years. Allegedly called Embla, the XC90's successor will inaugurate an evolution of the existing SPA2 platform and a number of driver-assistance features. Some rumors claim that it will be offered exclusively with an electric powertrain. Keeping the second-generation model around is a way for Volvo to prevent buyers who don't want an electric car and who don't need the latest and greatest tech features from going to the competition. Making the two people-movers in separate factories will ensure that both can be built without creating logistical issues. "That is an advantage of building the new one in Charleston, South Carolina. Why should we close down the old one in Torslanda when you still have a market for hybrids, especially in America and in China?," said outgoing company boss Hakan Samuelsson in an interview with Automotive News Europe. He stopped short of saying precisely how long the current-generation XC90 will remain in production for, however. Far from worrying about internal competition, Volvo plans to give the XC90 at least one more update in order to help it fend off a growing list of rivals, especially in key markets like the United States. "We will even look into upgrading it so it looks a bit better," he told the publication. As of writing, it's the oldest member of the Volvo range: it spearheaded the brand's revival when it made its debut for the 2016 model year. More information about the XC90's replacement will emerge in the coming months, and we expect to see the model in late 2022. When it lands, it will be clearly positioned as Volvo's flagship, a spot that the XC90 has occupied since the first-generation model arrived in 2002. As new cars become more advanced and correspondingly more expensive, keeping an older model around as a budget-oriented option is a strategy that's slowly gaining ground. Porsche confirmed that the current- and next-generation versions of the Macan will coexist for a few years for reasons not unlike Volvo's. Ram keeps the last-generation 1500 in its range and charges $6,385 less for it than for the new model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo updates XC60 and adds Android-based infotainment to more models

The 2022 Volvo XC60 is getting a number of minor updates, plus Volvo is rolling out its Android-based infotainment system to more of its lineup. Starting with the XC60 news, Volvo is subtly adapting the front and rear bumper styling. It gets new front side intakes and a massaged lower bumper opening. Neither of those nearly unnoticeable changes do much to influence our opinion of the car. The new rear bumper design reveals a slight character adjustment, though. Like other recently-updated Volvos, the exhaust exit is made invisible under the car — there are no longer any exhaust pipes exiting from the rear. The dual exhaust seen on the regular XC60 was a nice touch, but this is simply more of Volvo preparing us for the electric future to come. As for tech, Volvo says that the XC60 will be one of the models to get the Android-based infotainment for 2022. The 2022 S90, V90 and V90 Cross Country will be adding this infotainment system, too. It comes with something Volvo is calling the “Digital Services Package” for four years at no cost. This package includes the Google Assistant, Google Maps, access to Google Play apps, the Volvo On Call app, a data/internet connection and access to the wireless phone charger. After four years, Volvo says that “customers can continue to use the package by opting for an extension.” The “extension” will certainly involve paying Volvo for continued access to the programs (though Volvo hasn't said how much yet), similar to BMW and its proposed subscription-based vehicle feature model. Seeing what you get with the package, itÂ’s made such that you need the package to make the infotainment system useful. Losing access to Google services with a Google-based infotainment system seems crippling on the surface, and VolvoÂ’s tying of the wireless phone charger functionality to this subscription service is also irksome.  Volvo is just introducing this package, and weÂ’re sure it will change over time as it matures, so this likely isnÂ’t the last weÂ’ll hear of the “Digital Services Package” story. ChargePoint in-car app View 5 Photos Lastly, Volvo is adding a new in-car ChargePoint app to its Android infotainment system that should simplify the charging process. It eliminates any need for you to get your phone or credit card out when you pull up to a charging station, assuming you're using a ChargePoint charger.