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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo and Ericsson to take Spotify on the road

Volvo is working to bring Spotify to its vehicles. Ericsson has announced it will provide its Connected Vehicle Cloud service to Volvo for future products, and Spotify streaming music is part of that service. Like Toyota Entune and other infotainment services, the Connected Vehicle Cloud will use the driver's smartphone as a modem to stream music and serve as a base for other applications, all of which will be controllable through the vehicle interface. Expect to see the service launch in 2014, though Ericsson stresses later generations will feature an embedded modem with its own SIM card that will piggyback off of the owner's phone data plan.
But that system won't show up in production vehicles until at least 2016. In the interim, Ericsson says it will continue to work with government agencies on its car-to-car communication efforts. That program could eventually help pave the way toward autonomous road trains capable of helping vehicles travel safely together while also reducing traffic congestion. Wired has a full break down of the Connected Vehicle Cloud strategy. You can read it here.

Volvo XC90 Coasting Transmission Deep Dive | How, when and why of coasting

In our recent 2021 Volvo XC90 Recharge review, its turbocharged-supercharged-hybridized powertrain delivered impressive horsepower and fuel economy. But Volvo has one additional trick up its sleeve, propelling a car with power that's simpler, cheaper and all-natural: It's the power of momentum and gravity. I've always been halfway to a hypermiler. I'm not obsessive about it, but in city driving, I enjoy timing stoplight approaches to keep the wheels rolling and avoid the inertia of restarting from a stop. There's little point to needlessly racing and braking between red lights, wasting kinetic energy (and therefore fuel). So I tend to drive strategically instead, often catching up with the drivers who jackrabbit but get hung up at the lights. And, back when I owned a long line of vehicles with manual transmissions, I coasted. Coasting used to be slightly controversial. Some claimed it doesn't actually save gas, though my mileage calculations showed otherwise. Another school of thought insisted that removing engine braking from the equation, even momentarily, constitutes a dangerous loss of control. Of course, an experienced driver can slip a manual transmission back into gear in a flash when engine braking's actually needed. And one should always use some common sense and judgment about when and where to coast. I'm not talking about careening down a 15% grade into a school zone.  Anyway, those arguments became moot when automatic transmissions pretty much took over. (And no, never coast with a typical automatic transmission. Even if it weren't damaging to your type of automatic — but assume that it is — the risk of screwing up a nudge of the shifter from drive into neutral is too great.) XC90 Recharge 8 View 18 Photos But happily, some automakers in recent years have added a coasting feature to their automatics, with the aim of eking out more fuel efficiency. Volvo calls the feature on its Aisin eight-speed "Eco Coast." Some Mercedes, BMWs and others call it "sailing" or "gliding." The Hyundai Ioniq, Ford Mustang Mach-E and Polestar 2 are among EVs that allow you to cancel out all regeneration and freewheel downhill. And future cars such as the BMW iX are also being designed to do it. By building coasting into the clockworks, automakers have taken any traffic safety concerns out of the question, because the car will instantly switch you back into gear when needed.