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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2020 Volvo S60 T8 Long-Term Review Wrap-Up | Final verdict

Twelve months of motoring in the 2020 Volvo S60 T8 went by quickly. Our time in Volvo’s sharp, plug-in hybrid sedan is over, and itÂ’s time for a final verdict. The S60 saw two entirely different worlds in its time with us. We took delivery in normal days — you know, pre-global pandemic — but most of its tenure here was in a Covid-19 world. That being the case, it didnÂ’t get out and travel the country as much as our long-term test vehicles normally do. Prior to getting locked down, our S60 took trips to Chicago, Buffalo, the northern reaches of Michigan and elsewhere in the region. Even once its extended driveway sessions began, we snuck it away once to the East Coast for a quick back-and-forth summer trip. We limited our car swaps to once a month in an effort to stay away from each other on staff and keep each other safe. That meant that each of us got to spend longer stints than usual in the driverÂ’s seat — our normal routine wouldnÂ’t have encouraged this behavior pre-coronavirus. It was more like a true ownership experience, which is exactly what we aim to convey with long-term tests. We plugged it in every night, utilized the Volvo smartphone app to track it and integrated the car more fully into our lives. The odometer reading sat at 16,866 miles in the end. A great number of those miles were done under electric power, thanks to the carÂ’s 22-mile electric range when fully charged — our range testing saw it meet or exceed that figure if driven with a light foot.  And since the car was sitting at home so often, it was working with a full charge in most circumstances. Long highway trips saw us match the carÂ’s combined mpg rating of 30 mpg. Most fill-ups would return a much higher effective mpg number, though, as all the electric motoring helps it along. Folks with shorter commutes should take notice, as S60 T8 ownership will greatly reduce the number of necessary fuel stops. Due to the VolvoÂ’s long 10,000-mile maintenance gaps, it only needed to make one regular dealer stop in our time. Besides that, there were two other trips to the dealer. We had recall work done — there was an issue with the automatic emergency braking system — before the first regular service. And a sunroof snafu was the carÂ’s second and last unscheduled trip to the shop. Read on below for all of our final impressions on the 2020 Volvo S60 T8. 2020 Volvo S60 T8 View 15 Photos Road Test Editor Zac Palmer: The S60 T8 is a slightly sporty sedan, but itÂ’s no sports sedan.

Volvo celebrates 20 years since 850 wagons came to BTCC

This year Honda Yuasa Racing brought a station wagon back to the ranks of competitors in the British Touring Car Championship (its drivers currently sit in third and fifth place in the Championship). In 1994, however, Volvo was the first team to run an estate in the series that's one of the best for delivering close racing.
Rickard Rydell and Jan Lammers drove the duo of 850 Estates prepped by Tom Walkinshaw Racing, lining up at Thruxton and proving that the rumors of a wagon in the series weren't a joke. The team used that year for development, getting the 2.0-liter, 290-horsepower, naturally aspirated five-cylinder engine ready for the next year's proper assault. The team's best finish over the 21 races was a fifth place, and they took 14th overall.
Rules changes led Volvo to switch to the 850 sedan the following year, but all the right noises had been made with the wagon. Rydell drive on to a third-place overall finish in 1995, three years later he claimed the Championship title. You'll find details and reminiscing from Rydell in the press release below, as well as the full video with scenes from the glory days.