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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo planning Golf rival, 'breathtaking' C60 coupe

Despite just having refreshed nearly its entire portfolio, Volvo is still in the middle of a big product offensive. Vehicles like the C30 hatchback and C70 convertible have been given the axe, but a brand-new platform is being developed in addition to the Scalable Platform Architecture (SPA) that will underpin larger vehicles. According to Automobile, this means some very interesting newcomers may be on tap for the brand.
Volvo, in collaboration with Geely, is said to be working on a new platform about the size of a Volkswagen Golf that will likely spawn both a sedan and hatchback. Automobile reports that while the automaker's new scalable architecture is quite flexible, it cannot be stretched (or rather, shrunk) to accommodate a smaller vehicle.
Instead, SPA will be used for the company's larger offerings, starting with the V40 on the small end. (Though to our eyes, the current V40 looks plenty Golf-sized to us.) A new XC40 is apparently in the works, as is an S90 flagship, and new versions of the XC60, XC90 and S60 will all be coming based on this new flexible architecture.

Volvo begins rolling out over-the-air software updates in the U.S.

Volvo announced that two of its models are now compatible with over-the-air software updates. The electric XC40 Recharge and three versions of the XC60 are eligible to receive a variety of wireless changes including driving range improvements and small bug fixes. The Swedish firm published details about its over-the-air software updating system shortly after going public. It's compatible with the new Android-based infotainment system found in many of its cars, including the C40 Recharge unveiled in 2021, and it works a lot like the similar technology that your smartphone features in the sense that the software updates itself; there's no need to stop by a dealer or plug in a USB drive. When an update is ready, a message appears on the dashboard-mounted touchscreen asking motorists if they want to download it. Owners of compatible cars in the United States received their first over-the-air software update last week. Labeled version 1.7, it notably added SiriusXM satellite radio compatibility. Volvo also noted that the XC40 Recharge received additional driving range during the update. Looking ahead, Volvo plans to wirelessly add new features and enhancements to the infotainment system. Only some 2021 and 2022 models can receive over-the-air updates. As of writing, the list of compatible cars is limited to the aforementioned XC40 Recharge, the XC60, the XC60 Recharge, and the XC60 Polestar Engineered. It's reasonable to assume that the feature will spread across the range in the coming years as new models are launched. Sister company Polestar also offers over-the-air updates on the 2. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.