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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo XC90 prototype spied for the first time ever

Despite its advanced age, the Volvo XC90 remains a highly competent luxury SUV. The design has aged nicely, and it's clear from the Insurance Institute of Highway Safety naming the big Volvo a Top Safety Pick + that the safety-minded Swedes behind it knew what they were doing. Still, even the finest cars need replacing, especially after nearly 12 years on sale.
Here we have the first spy shots of the next-generation XC90, under development somewhere cold (at this rate, it could be anywhere from Arvidsjaur to Atlanta). Now, as our spy photogs point out, this is the real deal, judging by all that camo over the vehicle. There's a production body under there, rather than this being a mule with the old vehicle's skin on top of it.
It's difficult to make out much because of all the camo, although there are some similarities to both the Concept XC Coupe from the Detroit Auto Show and a batch of teaser images we showed you earlier this year. We can see the greenhouse retains a shape similar to the current XC90, although the beltline climbs rather aggressively once past the C pillar, much like it does on the Concept XC Coupe. In back, Volvo has eschewed tall, vertical lights in favor of more conventional units, which we expect to be similar to what we saw in the teaser images. We'd bargain that there will be a traditional rectangular grille, like what you can see on the concept. The headlights, meanwhile, should wear T-shaped LED elements, like the teaser images.

12 best hybrid SUVs for 2022

If you're searching for the best hybrid SUV, the truth is there actually aren't that many choices. While there's an endless sea of those powered solely by gasoline, those that add batteries and superior fuel economy to the mix are few and far between. The very good news, however, is that the choices you have are actually excellent. The top-selling and top-rated Honda CR-V and Toyota RAV4 are not only available as hybrids, for instance, but are actually at their most appealing as hybrids.  Luxury hybrid SUVs are a different story. While Lexus offers each of its crossover SUVs as a conventional hybrid, those of other brands are by and large plug-in hybrids that provide a relatively brief amount of all-electric propulsion, superior fuel economy and higher prices that are somewhat countered by EV tax rebates. We include both conventional hybrids and plug-in hybrids in the below list of best hybrid SUVs. All are listed alphabetically within each category. Best small hybrid SUVs   |   Best midsize hybrid SUVs Best luxury hybrid SUVs   |   Best luxury plug-in hybrid SUVs Best small hybrid SUVs Honda CR-V Hybrid Why it stands out: Best-in-class back seat space; hybrid's distinctive EV-like power delivery; middle lower LATCH anchorCould be better: Antiquated and glitchy tech interface; a bit dull Hybrid fuel economy: 38 mpg combined (AWD only) Read our 2022 Honda CR-V Review Consider the CR-V the baseline for any compact SUV search. Objectively speaking, it's tough to beat due to its massive cargo capacity, voluminous back seat, well-balanced driving dynamics, competitive pricing and features, strong safety ratings and well-regarded reliability. In terms of its hybridness, we like that Honda's distinctive hybrid system sees most of its propulsion handled by the electric motor (the engine rarely powers the wheels directly), resulting in a more EV-like, torque-rich power delivery and a less obtrusive gas engine. For the vast majority of compact SUV buyers, and especially families, the CR-V Hybrid checks every box.    Hyundai Tucson Hybrid Why it stands out: Beautiful interior; excellent infotainment and safety technology; traditional automatic transmissionCould be better: No spare tire; styling a tad outrageous Hybrid fuel economy: 37-38 mpg combined (AWD only) Plug-in hybrid electric range: 33 miles Plug-in hybrid fuel economy: 80 MPGe Read our 2022 Hyundai Tucson Review The Tucson is the new kid in town and it's made quite an entrance.