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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo releases extensive model updates for 2014

The 2014 model year is going to see big changes for the Volvo lineup. The biggest news is that the "60 cluster" models (the S60, V60 and XC60) are receiving some substantial updates despite not being all that old, and Volvo is also refreshing the S80, V70 and XC70 models. Of course, the 2014 model year also marks the departure of the C30 and C70 from its lineup, and we still have at least a year to wait until we see the redesigned XC90.
Except for the XC90, all of the 2014 Volvos will be getting noticeable design updates. The S60, V60 and XC60 get more in-depth changes, including a full front facelift. All will use an evolution of the "naughty" design that debuted on the S60. The rear of all three cars get some changes, too, most notably consisting of the reshaped rear fascia with the integrated exhaust outlets. S80, V70 and XC70 will get more minor changes - mostly to bring them in line with the fresher models. The XC70 keeps is rugged plastic cladding, but it gets some stylish wheels with what look like arrowhead accents.
Inside, all of these updated models will new in-car technology such as the Sensus Connected Touch infotainment system and the adaptive digital display with a TFT (thin film transistor) screen. This reconfigurable screen allows the driver to choose between three different themes - Elegance, Eco and Performance - which changes the color and layout of the background. Other new features include heated windshields, Active High Beam Control for the headlights, paddle shifters for a little added driver involvement and IntelliSafe active safety systems (City Safety, Pedestrian Detection and Road Sign Information) The S80, V70 and XC70 will also add heated steering wheels to their respective options sheets, too.

Watch Volvo's V8 Supercar drivers play with the Polestar S60 in the Arctic

The Volvo S60 Polestar may not seem like a natural fit for the V8 Supercars series that runs throughout Australia, New Zealand and Tasmania. After all, the all-wheel-drive production-spec car isn't even available with a V8. But the rear-wheel-drive racing version has acquitted itself well in the early races of the season, even scoring an overall win at a race in Melbourne. Currently at seventh place in the championship, the S60 the most successful car that isn't a Holden or Ford.
To celebrate its burgeoning success, Volvo sent its V8 Supercars drivers Robert Dahlgren and Scott McLaughlin to home base in Sweden to have some fun driving in the snow and to visit Polestar headquarters. The two of them do some big power slides on an icy lake and then taker a deeper look into the company's performance division. Scroll down to watch the video full of sliding Swedish sedans.