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Volvo XC90 First Edition sells out in 47 hours

Two days ago, Volvo opened the order books on its completely new 2015 XC90 crossover, and just like that, all of the 1,927 First Edition models were reserved in a scant 47 hours. According to Volvo, most of the vehicles were reserved within one hour of the online ordering site launching, and at its peak, seven cars were being sold each minute.
First Edition models wear a unique Onyx Black exterior, and ride on eight-spoke, 21-inch wheels. Inside, amber nappa leather covers the seats, the dashboard is lined in charcoal leather, and there are walnut inlays throughout the cabin.
Under the hood, the XC90 First Edition can be had with either a four-cylinder Drive-E gasoline or diesel engine (if you live in markets outside the US, of course). The twin-charged T6 petrol model comes with 320 horsepower, and sends its power to the ground via all-wheel drive.

Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.