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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo at CES announces Ride Pilot autonomy coming to California, deeper Google integration

Volvo just made a number of technology announcements at this year’s CES. We learned more about the companyÂ’s efforts toward autonomy, and in the near term, VolvoÂ’s infotainment system is getting some noteworthy updates. WeÂ’ll start with autonomy, and the system that Volvo is calling “Ride Pilot.” Volvo says itÂ’s working with the autonomous driving software company Zenseact and Luminar to bring more autonomy to its future vehicles. Today, it announced that the “Ride Pilot” system that will ultimately arise from this collaboration will first be offered to customers in California before rolling it out in other regions. Volvo is limiting initial use to California, because it says "the climate, traffic conditions and regulatory framework provide a favorable environment for the introduction of autonomous driving." The system will take full control of the car when it's on. That means the driver can do what they want, not limited to reading, writing or working, Volvo says. "The name ‘Ride PilotÂ’ implies what the driver can expect: when the car is driving on its own, Volvo Cars takes responsibility for the driving, offering the driver comfort and peace of mind," Volvo explains. ItÂ’ll be available as an add-on subscription service to a fully electric SUV that will be revealed later this year. How much it will cost per month or per year is still a mystery, but you wonÂ’t be able to factor it in with the standard purchase price of the vehicle. Said EV will be equipped with five radars, eight cameras and sixteen ultrasonic sensors. Testing for the above autonomy system is set to take place in California by the middle of this year, and itÂ’s already ongoing in Sweden and across Europe. Only once Volvo says it's verified for use on highways will this feature be available to subscribe to. Volvo does not provide a year estimate on the initial rollout. Google and Android Automotive update Volvo cars with the Google-based Android Automotive infotainment system will soon be integrated with the Google Home ecosystem and Google Assistant-enabled devices. This should give you greater ability to control your car with any Google Assistant device in your home. You could theoretically set charging scheduling (for an EV or PHEV), lock your doors or start the car via voice command — for more sensitive commands like unlocking the car, Volvo says it will require a two-factor authentication.

Volvo EX30 city car to launch next year as entry model

At the end of the presentation for the battery-electric 2023 Volvo EX90, automaker CEO Jim Rowan gave everyone a tease of a smaller model to debut next year. Sitting in the dark next to an equally dark EX90, the new model looked like a Mini Me version of the EX90 down to the chunky stance and taillight signature. There were rumblings among media that this was the new EX30. In an interview with Automotive News Europe, Rowan confirmed suspicions by calling the new small car by that name. The EX30 will take up the entry slot in the Volvo lineup, offered as part of the Care by Volvo subscription service to keep the price down for its Gen Z target market of first-time car buyers. Dimensions are unknown, but the EX30 sits on the same Sustainable Experience Architecture (SEA) as the new Smart #1. The Smart is 168.1 inches long, 72 inches wide, and 64.4 inches wide. Our XC40 Recharge and C40 Recharge, both sitting on Volvo's Compact Modular Architecture (CMA), are 174.8 inches long, 75.2 inches wide, and 65 inches high. Dimensions roundabout those of the Smart seem like a good starting point for the EX30's size. Staying there for a moment, the Smart packs a 66-kWh battery, one motor making 268 horsepower, and can go up to 273 miles on a charge on the WLTP cycle. Rowan said Volvo will offer a choice of batteries in the EX30 "so a customer can choose the range that best fits their lifestyle and their budget." Remember, the Honda-e sells in markets like Europe with 35-kWh battery good for a range good for about 135 miles on a charge. The CEO said these Gen Z buyers "still want top safety equipment, a fantastic ride and high quality." A lower price for a battery with a local range keeps that demographic in the loop, which also helps Volvo reach its goal of selling 1.2 million vehicles globally by 2025. That year is also important from Rowan's perspective because that's when he believes ICE vehicles and EVs will reach price parity. At the moment, the ICE XC40 starting price is $17,200 less than the XC40 Recharge. Barring further global upheavals, Rowan said, "I still think we are very much on track for price parity, because prices will come down pretty quickly when supply starts to meet demand again. In addition, we are starting to see some really interesting things when it comes to anode and cathode materials and battery chemistries such as the use of LFP (lithium iron phosphate) in certain cases.