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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo at CES announces Ride Pilot autonomy coming to California, deeper Google integration

Volvo just made a number of technology announcements at this year’s CES. We learned more about the companyÂ’s efforts toward autonomy, and in the near term, VolvoÂ’s infotainment system is getting some noteworthy updates. WeÂ’ll start with autonomy, and the system that Volvo is calling “Ride Pilot.” Volvo says itÂ’s working with the autonomous driving software company Zenseact and Luminar to bring more autonomy to its future vehicles. Today, it announced that the “Ride Pilot” system that will ultimately arise from this collaboration will first be offered to customers in California before rolling it out in other regions. Volvo is limiting initial use to California, because it says "the climate, traffic conditions and regulatory framework provide a favorable environment for the introduction of autonomous driving." The system will take full control of the car when it's on. That means the driver can do what they want, not limited to reading, writing or working, Volvo says. "The name ‘Ride PilotÂ’ implies what the driver can expect: when the car is driving on its own, Volvo Cars takes responsibility for the driving, offering the driver comfort and peace of mind," Volvo explains. ItÂ’ll be available as an add-on subscription service to a fully electric SUV that will be revealed later this year. How much it will cost per month or per year is still a mystery, but you wonÂ’t be able to factor it in with the standard purchase price of the vehicle. Said EV will be equipped with five radars, eight cameras and sixteen ultrasonic sensors. Testing for the above autonomy system is set to take place in California by the middle of this year, and itÂ’s already ongoing in Sweden and across Europe. Only once Volvo says it's verified for use on highways will this feature be available to subscribe to. Volvo does not provide a year estimate on the initial rollout. Google and Android Automotive update Volvo cars with the Google-based Android Automotive infotainment system will soon be integrated with the Google Home ecosystem and Google Assistant-enabled devices. This should give you greater ability to control your car with any Google Assistant device in your home. You could theoretically set charging scheduling (for an EV or PHEV), lock your doors or start the car via voice command — for more sensitive commands like unlocking the car, Volvo says it will require a two-factor authentication.

Limited-edition Volvo S60 Polestar priced at $59,300*, V60 at $60,900*

You saw their US reveal at this year's Chicago Auto Show and read our driving impressions from Sweden. Now, if you act fast, you can actually own one of the very limited 2015.5 Volvo S60 and V60 Polestar models coming to the United States. The order page for these slick Swedes is now online, but the slots are filling up about as quickly as these cars accelerate.
Volvo plans to build a combined 750 of these Polestar models for the world, but the US is being allocated just 120 of them. Prices start at $59,300 for the S60 or $60,900 for the V60 (*plus a $925 destination charge). The only option is color - either Black Sapphire or Rebel Blue. If rarity is playing a part in your decision, you might want to pick the S60. According to the reservation site, only 20 of the sedans in each color are making it over here; the rest are V60s.
As the top versions of their respective models, both Polestars are packed with features. They share a turbocharged, 3.0-liter inline six-cylinder engine rated at 345 horsepower and 369 pound-feet of torque with a six-speed automatic transmission and a rear-biased all-wheel-drive system. Acceleration to 60 miles per hour is claimed to take 4.7 seconds for the S60 or a tenth more for the V60 with a top speed of 155 mph. They are about more than just a hotter engine, though, with Öhlins shocks, six-piston brake calipers and 20-inch Polestar wheels with Michelin Pilot Super Sport tires. Check out the gallery for the full, official specs, and get to the order page soon, if you decide you need one of these limited Swedish sportsters.