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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Volkswagen delivers with new Caddy van

As many models as the Volkswagen Group offers in North America, it has even more that never make the journey: models like the Scirocco and Polo but also entire brands like Seat, Skoda and Volkswagen Commercial Vehicles. That's the brand that gives us models like the Amarok, the Transporter and this – the new VW Caddy. Now entering its fourth generation after 1.5 million units sold around the world, the Caddy takes some of its underpinnings from the Golf and some from the Touran minivan to make a small work van, similar to the Ford Transit Connect or Nissan NV200, only more, you know... German. The new model obviously benefits from revised sheetmetal to bring its styling more in line with other VW models, but also gets new equipment as well. There are new safety features on board and a revised interior with an upgraded infotainment system. There's an array of engine options including a 2.0-liter diesel four in four states of tune, three gasoline engines (including a 1.0-liter three and 1.2- or 1.4-liter fours) and even a 1.4-liter EcoFuel version running on natural gas. And buyers will be able to choose as well between passenger and panel-van cargo versions. Unfortunately, as with the rest of its commercial vehicles lineup, Volkswagen doesn't offer the Caddy in North America. So if this is the type of vehicle you're looking for, you'll have to make do choosing from models like the Ram ProMaster City, Chevy City Express and the aforementioned Ford and Nissan. The new Caddy – always the best choice – world premiere for the fourth generation of the best-seller - Entry-level price reduced due to new versions - Emissions and fuel consumption reduced by new EU6 engines - Safety increased by new driver assistance systems - Design refined with clear edge Hannover/ Poznan, 04 February 2015: Volkswagen Commercial Vehicles is showing the fourth generation of the hugely popular Caddy for the first time. Around 1.5 million of the award-winning previous generation were sold worldwide during its eleven years in production. A success that the new Caddy is intended to continue because the urban delivery van and its privately used brother have been enhanced and refined in every area.

Auction for first US VW e-Golf raises $41,400 for Global Green charity

Would having Jay Leno on hand have changed the outcome? That's what executives at Volkswagen might be asking after the German automaker auctioned off the company's first electric car in the US for around $6,000 over MSRP. VW auctioned off the first Volkswagen e-Golf in the US to raise money for the environmental non-profit Global Green USA. Bruce Oberg, an EV enthusiast and previous VW owner, proudly cut a $41,400 check for the car, which has a 116 miles per gallon-equivalent rating and is said to be able to go about 80 miles on a single charge. At your local dealer (depending on where you live), the e-Golf starts at $35,445. Sales start later this month in 11 states: California, Massachusetts, New York, Vermont, Oregon, Maine, Maryland, New Jersey, Connecticut, Rhode Island and Washington, DC. The $6,000 premium for first-dib rights for the e-Golf is nice, but it doesn't compare to what BMW worked out this summer. In August, the first i8 plug-in hybrid in the US was auctioned off at California's Pebble Beach Concours d'Elegance for $825,000 (to an unidentified buyer). That's about six times the car's sticker price, but this special edition came with Louis Vuitton luggage and was presented by noted car buff Leno. VW's press release below. VOLKSWAGEN E-GOLF RAISES MONEY TO BENEFIT GLOBAL GREEN USA AFTER A SUCCESSFUL CHARITY AUCTION Nov 4, 2014 Winning bidder claims first VW electric vehicle as the car begins to ship to select U.S. dealerships Herndon, VA (November 4, 2014) – Volkswagen of America, Inc. today announced that the auction of the first 2015 all-electric Volkswagen e-Golf has raised $41,400, with proceeds benefitting the national environmental non-profit Global Green USA and its efforts to advance smart solutions to climate change. The winner of the auction, which ran from October 8–29 on CharityBuzz.com, became the first U.S. driver to own Volkswagen's all-new, fully-electric vehicle. "Volkswagen's commitment to e-mobility and sustainability runs deep. We could not be more proud that the e-Golf has helped raise money to benefit the efforts of Global Green USA, an organization that shares in our dedication to the environment," said Michael Horn, president and CEO, Volkswagen Group of America, Inc.