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New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

VW chair says component cost decrease keeps him confident of EV success

Volkswagen AG is in the middle of implementing a comprehensive electric vehicle strategy, one that we've been documenting for a long time. The Group stands ready to offer dozens of plug-in vehicles in the coming years if it feels there is sufficient demand and believes that selling a million EVs in Germany by 2020 is reasonable. That would be a solid number, but remember that VW sold over 5,923,000 passenger cars around the world last year, and the group as a whole sold over 9.7 million. At the company's annual Media Conference and Investor Conference in Berlin recently, the chairman of the board of VW AG - surrounded by some decidedly non-green examples of the VW Group's vehicles (some absurd new Bugatti, for example) - took some time to put the company's EV plans into focus. The upshot is that Dr. Martin Winterkorn is still guiding his electromobility ship into new waters, saying that "many more [plug-in] models will follow." Winterkorn said there are three main reasons he is confident in the ability of VW (and Audi and Porsche, at the very least) to push EV sales upward. Batteries are getting better, he said, and if the ranges can be extended, then customers are happy. But the real secret lies in reducing component costs. He said (as translated): It is important to look at the cost of the components: the battery technology, the electric motor and the electric components. Whenever you go into volume production, you of course have economies of scale. In two to three years' time, if we are able to achieve the goals we are setting for ourselves with cost and reach sufficient volume, I do believe that we can achieve two to three percent [market share] within VW Group. So, hitting a million EVs by 2020 is reachable. With the e-Golf and the e-Up off to excellent sales starts, we're willing to be confident as well.

VW previews retouched 2014 Touareg for Beijing

Volkswagen is in New York this week showing off its new Jetta and Golf TDI SportWagen concept. But in less than a week, the German automaker will be off to China for the Beijing Motor Show, where it will showcase the revised Touareg you see here.
A subtle update on the Touareg that's been on the market in its current form for four years now, the facelifted model features reworked styling front and rear, an updated interior and a host of new technologies to keep it current in the highly competitive SUV market. Among those new features are larger bi-xenon headlights, coasting function, Google Maps integration and a post-collision braking system designed to prevent a second crash.
VW will offer the new Touareg with a variety of engines around the world, but in North America it'll carry over the same six-cylinder powertrain options as the outgoing model: a 3.6-liter V6 with 280 horsepower, a 3.0-liter turbodiesel V6 with 240 hp (though torque isn't listed, we'd expect around 406 pound-feet, same as last year) and a hybrid that marries a 3.0-liter supercharged V6 to an electric motor that combine to deliver 380 hp.