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VW still set on Phaeton redux despite cost-cutting drive and losing $32k per car

While critically well regarded, the Volkswagen Phaeton has proven to be a vehicle largely unloved by luxury buyers around the world. Despite this, it refuses to die. While VW's luxury sedan hasn't been sold in the US since 2006 due to low sales here, it has soldiered on in Europe with occasional updates. As the model's long lifespan has been winding down, VW has decided to keep pushing the Phaeton into a new generation, despite in-house alternatives like the Audi A8 and Bentley Continental Flying Spur. The move might not make much business sense, but Volkswagen executives are determined to make the Phaeton work. According to market analysts speaking to Reuters, developing the next-gen luxury sedan on the MLB platform could cost as much as 650 million euros ($737 million), despite relying on the same underpinnings in the A8. It's not like the Phaeton is leading the luxury sedan sales ranks, either. Reuters notes VW produced just 5,812 of them in 2013 (the most current year with data), and from 2002 to 2012, the automaker reportedly lost 28,000 euros ($32,000) on each example sold. Conversely, Mercedes-Benz sold 103,737 units of its new S-Class in 2014, an astonishing 82.2 percent jump over the previous year. The decision to keep the Phaeton going doesn't seem to square with the VW brand's cost-cutting strategy. Boss Martin Winterkorn announced last year a plan to save 5 billion euros ($5.7 billion) annually in the coming years. That plan reportedly also includes killing off less profitable models. Apparently, VW can't just rip off the band-aid and get rid of the Phaeton. Even some VW bosses seem somewhat perplexed at the sedan's business case. When Reuters asked the company's US boss Michael Horn about selling the Phaeton here, he said. "That's a dangerous question. It's an image bearer with no relevance for volume." The next-gen Phaeton is scheduled to go on sale in Europe in 2017 or 2018, according to Reuters, which is about a year later than previous rumors. A US launch will reportedly follow in 2018 or 2019 with the plug-in hybrid and potentially even diesel versions on offer. A starting price around $70,000 is estimated. Featured Gallery 2011 Volkswagen Phaeton View 15 Photos News Source: ReutersImage Credit: Volkswagen Plants/Manufacturing Volkswagen Luxury Sedan vw phaeton cost cutting

Volkswagen drops first teaser of next-gen T6 Transporter

The history of Volkswagen's line of boxy Transporter vans goes all the way back to 1950, and the early models' shape likely ranks in fame with the Beetle. VW Commercial Vehicles is now teasing the next step in that legacy with this sketch of the new T6. Judging by this shot, VW is sticking with the van's familiar, square shape. Although this sketch makes the front end look a bit more curvaceous and possibly with a shorter overhang than the current T5. Finding out the truth won't take long because the T6 will debut on April 15, and it will go on sale in the UK by the end of the year. These days the US commercial van segment is rapidly expanding with new models filling the market. Autoblog reached out to VW spokesperson Mark Gillies to find out if the latest Transporter might come across the Atlantic. "LCVs are under consideration, but there are no plans" to bring the T6 to the US at this time, Gillies said. Related Video: Show full PR text VOLKSWAGEN COMMERCIAL VEHICLES REVEALS SKETCH OF FORTHCOMING SIXTH-GENERATION TRANSPORTER Ahead of its official world premiere on 15 April 2015, Volkswagen Commercial Vehicles has revealed a sketch of the sixth-generation Transporter. When it made its public debut in 1950, few could have predicted the enormous impact the Transporter would have in revolutionising the commercial vehicle market, creating a timeless automotive icon in the process. Whilst the Transporter has evolved dramatically during that time the philosophy and vision that created the original still holds true. Getting the job done efficiently and reliably has been at the heart of the Volkswagen philosophy for the past 65 years. Its reputation for rugged reliability has endured over the decades to make the Volkswagen Transporter one of the world's best-selling light commercial vehicles. The sixth-generation Transporter will go on sale in the UK later this year. (ends)

Volkswagen sketches Geneva-bound concept

Volkswagen has released a pair of sketches that give us our first official glimpse at the company's new concept car, set to debut at the Geneva Motor Show next week. Details are slim – the car doesn't even have a name yet – but we do have some facts about VW's swoopy new showcar. First off, it's a sedan – well, "four-door coupe" – but is said to have a hatchback configuration. Autoblog has also learned that the car will be powered by a hybrid powertrain, using a TSI gasoline engine paired with two electric motors, and uses an all-wheel-drive configuration that's likely similar to that in the recently unveiled Cross Coupe GTE concept. Volkswagen says this showcar uses a new, progressive design language for the brand. And while it sort of looks like a dead ringer for a new CC, we're told this concept is positioned above that model. For now, that's all we know, but we expect a host of other details to be released closer to the car's official debut in Geneva next week. Stay tuned. Related Gallery Volkswagen Geneva Showcar Sketches News Source: Volkswagen Design/Style Green Geneva Motor Show Volkswagen Concept Cars Hybrid Sedan 2015 Geneva Motor Show