2004 Volkswagen Passat Gls on 2040-cars

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Watch VW Group Night kick off the Frankfurt festivities

The Frankfurt Motor Show is Volkswagen's home affair. As a result, the whole of the automaker group makes a big splash, even before the show doors open. We'll be live from the Frankfurt floor starting early tomorrow morning, but tonight we're posted up in the stands at the always-entertaining Volkswagen Group Night. To give you a taste of what it's like to be there, we're going to be shooting some man-on-the-scenes video as the night progresses. Below you'll find videos of all the best that VW Group brands – Audi, Lamborghini, VW, the lot – have to offer, as quick as we can upload them. So, enjoy the Short Cut Videos you see here. And stay tuned as we add more to the tally, below. And, of course, be sure to check in on Autoblog early and often tomorrow, when we bring you official debuts of new production vehicles and concept cars, a ton of new video content, live image galleries, and lots more.Seat Leon Cross Sport Bentley Bentayga Lamborghini Huracan LP 610-4 Spyder Volkswagen Multivan PanAmerican Edition Bugatti Vision Gran Turismo Concept Audi E-Tron Quattro Concept Audi A4 Ducati Monster 1200 R Volkswagen Tiguan Skoda Superb Combi Porsche 911 Carrera S Coupe and Cabrio Volkswagen Tiguan GTE Porsche Mission E Concept Volkswagen Group Night Finale Green Frankfurt Motor Show Audi Bentley Bugatti Lamborghini Volkswagen SEAT Skoda Videos Original Video Frankfurt 2015

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

VW considering single, cheaper li-ion cell for all plug-in vehicle batteries

Volkswagen is finding rapid success in the battery electric vehicle market; especially in Europe where the e-Golf is already the segment sales leader. Recent concepts like the C Coupe GTE, Sport Coupe GTE and Cross Coupe GTE suggest more plug-in hybrids from the company are on the way, too. To make future models more economical, the German automotive giant is considering switching to a standard design for its lithium-ion battery cells. Using standardized parts is a long-accepted principle in production because it leads to economies of scale, and a company can pass on the savings to buyers or pocket the money to boost profits. VW is aiming for a massive 66-percent drop in costs by switching to a unified design, according to Heinz-Jakob Neusser, the board member in charge of development, to Automotive News. While the cells would be uniform, they could be crafted into different modules to fit each specific model. VW currently buys cells from Panasonic and Samsung for various models, but under the new plan all of the automaker's brands would switch to a single one. "We have a clear understanding in the group of a common cell," Neusser said, according to Automotive News, without suggesting when a change might happen. VW also has a few months decide on a different future for its EVs. The automaker is reportedly considering whether to use sold-state lithium-ion batteries from a US-based supplier for upcoming models. The next-gen tech could potentially give a massive boost in range while also being fireproof.