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VW Golf R pre-order sells out in less than 11 hours

Volkswagen fans had to be pretty quick if they wanted to ensure their pre-order for one of the first 500 units of the 2015 Golf R to enter the US. The German brand opened the books online at at 12:01 AM EST, and according to company spokesperson Leigh Anne Sessions speaking to Autoblog, by around 10:30 AM EST all of them were snapped up. VW's pre-order page currently shows these vehicles as no longer available, and the company confirms the news on Twitter, as well. There's still a chance to get an early Golf R by signing up for the waiting list and hoping one of the 500 orders falls through. VW Customer Care will contact people if there's an opening. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This entire allotment of the Golf R comes in Lapiz Blue Metallic paint with VW's adaptive damper system, navigation, a six-speed dual-clutch gearbox and more. To further sweeten the pot, the company is also giving these folks a watch, key chain and certificate with their vehicle's VIN. The 500 models were priced at $39,090, plus $820 destination and delivery, but only $500 was required to reserve one online. The amount was refundable if a person backed out.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW redoes A-ha's 'Take On Me' music video

Volkswagen has been responsible for its fair share of witty, clever commercials. "Tiny Vader" might be the most popular, but somehow, we think this newest spot will find a big audience. VW delivers not so much a cover, but a reimagining, of 1980s Norwegian pop band A-ha's famous music video for "Take On Me."
The original opens with an animated motorcycle race, which is revealed to be part of a comic book. VW's version replaces the motorcycle with a Passat, which strikes us as an oddly sober choice when there are cars like the GTI and Beetle in VW's portfolio. But never mind that - take a look down below for the entire 46-second spot. For reference, we've also included the original music video. And if you aren't a fan of the musical stylings of A-ha, just think, VW's choice of 1980s music could have been much worse.