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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.

Volkswagen drops first teaser of next-gen T6 Transporter

The history of Volkswagen's line of boxy Transporter vans goes all the way back to 1950, and the early models' shape likely ranks in fame with the Beetle. VW Commercial Vehicles is now teasing the next step in that legacy with this sketch of the new T6. Judging by this shot, VW is sticking with the van's familiar, square shape. Although this sketch makes the front end look a bit more curvaceous and possibly with a shorter overhang than the current T5. Finding out the truth won't take long because the T6 will debut on April 15, and it will go on sale in the UK by the end of the year. These days the US commercial van segment is rapidly expanding with new models filling the market. Autoblog reached out to VW spokesperson Mark Gillies to find out if the latest Transporter might come across the Atlantic. "LCVs are under consideration, but there are no plans" to bring the T6 to the US at this time, Gillies said. Related Video: Show full PR text VOLKSWAGEN COMMERCIAL VEHICLES REVEALS SKETCH OF FORTHCOMING SIXTH-GENERATION TRANSPORTER Ahead of its official world premiere on 15 April 2015, Volkswagen Commercial Vehicles has revealed a sketch of the sixth-generation Transporter. When it made its public debut in 1950, few could have predicted the enormous impact the Transporter would have in revolutionising the commercial vehicle market, creating a timeless automotive icon in the process. Whilst the Transporter has evolved dramatically during that time the philosophy and vision that created the original still holds true. Getting the job done efficiently and reliably has been at the heart of the Volkswagen philosophy for the past 65 years. Its reputation for rugged reliability has endured over the decades to make the Volkswagen Transporter one of the world's best-selling light commercial vehicles. The sixth-generation Transporter will go on sale in the UK later this year. (ends)

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...