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An inside look at VW's new California R&D center

Less than two months ago, the Volkswagen Group opened a new facility in Oxnard, California (about an hour's drive west of Los Angeles). The $27 million investment, touted as Test Center California (TCC), serves as a research and development lab testing emissions for all brands under Volkswagen's umbrella, including its newest member, Porsche. While still not fully operational, we toured the new 64,000-square-foot building last week and had a first-hand opportunity to see just how much work is involved testing engines and meeting increasingly stringent government emissions standards.
Replacing a similar facility established in 1990 in Westlake Village (about 20-minutes east of the new location), our guide explained how Oxnard was chosen for its temperate climate, varied regional terrain for test drives and low altitude. (The area is only a few feet above sea level - a critical parameter when instrument testing emissions.) The new facility is capable of analyzing hundreds of vehicles, prototypes and customer-owned vehicles, annually.
Most interesting to us was the huge stainless steel climate chamber, with a massive four-wheel dynamometer that allows VW to test running vehicles in both scorching desert and freezing climates without ever leaving the building (an Audi Q7 was running in place during our visit). We were also mesmerized by the countless storage tanks and intricate plumbing of chemicals, stored in both liquid and gas states, needed to perform the variety of tests. Lastly, we took a look at Bugatti's service center on the west coast, located completely within the new center. While there were no supercars on site, the facility is equipped with plenty of spare forged wheels (mounted with expensive Michelin PAX tires) and a Veyron-specific repair jig that allows the vehicle to be completely disassembled, if needed. It is a shame that the facility, which set off all of our automotive geek alerts, is closed to the public.

VW rearranges leadership as brand focuses on electrification

The Volkswagen overhaul continues into next year with a raft of new executive appointments that CEO Mattias Muller says will enable "Faster decision-making and more efficient action." One of the headline moves is Porsche head of design Michael Mauer taking over VW Group design, succeeding Walter de Silva who retired in early November after running the Group's styling bureau since 2007. Among the sheetmetal on Mauer's resume are the Mercedes SLK and SL from the late nineties, the 2007 Porsche Cayenne, the Panamera, and, most recently, the 918 Spyder. He will retain his current role at Porsche in addition to the new responsibilities. Here's hoping some of the excitement seen in the 918 filters its way down to VW's recently mundane offerings. Dr. Ulrich Eichhorn was head of Group R&D from 2000 to 2003, then went to Bentley, then left the company for the German Association of the Automotive Industry in 2012. He has been lured back to his old role in charge of Group R&D, taking over the shoes recently worn by Dr. Ulrich Hackenberg, who resigned in early December while still suspended over his involvement in the diesel emissions fiasco. Ralf-Gerhard Willner takes over Group Product and Modular Toolkit Strategy, after leading development vehicle concept divisions at Audi and VW, and being technical director at Italdesign Giugiaro. He will play a huge role as VW evolves and expands its current platform strategy to include purpose-built electric cars and flat batteries. All those bottoms will be in chairs in Q1 of next year. The number of department heads that report directly to Muller has also been cut, giving Muller more time to focus on "overarching issues of the future." VW says that primary among them will be technology issues from EVs to digital integration. Back in October the company hired Thomas Sedran away from Opel as a lead strategist, his job being to figure out how each of those technical departments and the Group's brands navigate the marketplace and those "issues" from now until 2025. The press release below has more. Related Video: Volkswagen Group continues structural and staff realignment- Functions in CEO's area of responsibility reorganized- Muller: "Faster decision-making and more efficient action"Wolfsburg, 17 December 2015 - The Volkswagen Group is becoming more streamlined and speeding up its internal decision-making process. To that end, functions in the area of responsibility headed by CEO Matthias Muller are being restructured.

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.