1966 Volkswagen Karmann Ghia on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

VW bringing fuel cell concept to LA Auto Show

Amid the flurry of hydrogen announcements from Toyota and Honda last night, Volkwagen has something to add: a new hydrogen fuel cell concept vehicle. This will be the first VW hydrogen fuel cell vehicle in many years – remember the Tiguan Hy-Motion back in 2008? – and it comes as a bit of a surprise. First written up by the German publication Wirtschaft Woche, VW is going to have the prototype car (not pictured) available at the ride and drive at the Los Angeles Auto Show later this week. We don't yet know what kind of vehicle will sport the hydrogen powertrain, but our money's on a Golf variant. We'll see soon enough when we get to Los Angeles. What's interesting is that there have been a number of not-so-mixed messages out of the VW executive ranks when it comes to hydrogen vehicles. VW's Japanese president, Shigeru Shoji, said in September that, hydrogen fuel cells, "may fly within Japan, but not globally." Last year, VW's electrification head Rudolf Krebs said that "hydrogen mobility only makes sense if you use green energy." Also last year, VW CEO Martin Winterkorn said it's basically impossible to build hydrogen vehicles at a "reasonable cost." Nonetheless, we're going to see a new VW H2 concept soon. Thoughts?

Volkswagen Cross Coupe GTE concept previews new midsize CUV... again

Volkswagen has taken a big step towards the long-awaited second model to be built at its Chattanooga, TN factory, introducing the two-row Cross Coupe GTE Concept at the 2015 North American International Auto Show. The relatively handsome two-row crossover borrows its basic styling language from the CrossBlue Concept that launched at the 2013 Detroit show (that we later had a brief chance to drive), and the CrossBlue Coupe from that year's Shanghai Motor Show. To be entirely frank, it just looks like a much more production-ready version of the Shanghai concept. The more aggressive elements of that model, like its rear taillights, rounded wheel arches, and aggressive front and rear fascias, have been toned down considerably. In other words, this concept almost wouldn't look out of place on the average road. Changes in the cabin are similarly minor, with the same basic design as the CrossBlue, complemented by a 12.3-inch digital instrument cluster and a 10.1-inch touchscreen display. While it's still quite clearly a concept car interior, it's not hard to imagine VW transitioning this cockpit into a production model. Riding atop the Volkswagen Group's MQB architecture – making it a relative, albeit distant, of cars like the VW Golf, Audi TT and the Euro-market Passat – the Cross Coupe GTE is motivated by a 3.6-liter VR6 that's been mated to not one, but two electric motors (one on each axle). The gas engine offers up 276 horsepower and 258 pound-feet of torque, while the front axle's electric motor generates 54 hp and 162 lb-ft of torque, and the rear can deliver a more robust 114 hp and 199 lb-ft of torque. That cacophony can be easily boiled down to this: the Cross Coupe GTE has a total system output of 355 hp and 280 pound-feet of torque, which is good enough to get the five-seater to 60 miles per hour in six seconds, on to a top speed of 130 miles per hour. As a plug-in hybrid, though, there's more to the Cross Coupe GTE then just its power output. Range plays a big role, and in that regard, this concept is fairly average. It can cover 20 miles when its 14.1-kilowatt-hour lithium-ion battery is charged up. Beyond that, the drivetrain can be set to a number of modes to optimize the behavior of plug-in-hybrid powertrain. In E-Mode, which can be locked in via a battery hold/battery charge mode, all 20 miles of range are available, although the Cross Coupe's driver will only have the 114-hp rear axle electric motor to work with.