1962 Volkswagen Karmann Ghia Type 14 Coupe on 2040-cars

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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

Volkswagen NMC production guise caught in China

Chinese car site Autohome has what are said to be the first pictures of the Volkswagen New Midsize Coupe concept in production form. VW's NMC was just introduced at the Beijing Motor Show, while background chatter indicated it would go on sale in China, Autohome says that production version will be built at the Shanghai-Volkswagen plant in Ningbo, and the retail guise could be introduced at the Guangzhou Motor Show in November and go on sale that same month.
Assuming this is the production car, its main lines have made the jump from the concept but with less fine detailing, a silver hue and with conventional VW wheels it's lost a little bit of oomph. Still, a few checkmarks on the option sheet can fix most of that, the shape remains handsome and the 2.0-liter turbo underhood keeps performance peppy and mileage frugal enough. You can head to Autohome for a couple more photos of a sedan we'd be happy to make room for over here.