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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

2015 Volkswagen Touran is the Euro MPV exemplified [w/video]

Among the vehicles Volkswagen doesn't sell in the United States, we retain a soft spot for the tiny Touran MPV. Five doors, a reasonably sized trunk, clean sheet metal and an attractive cabin is an appealing combo, after all, regardless of the form factor. For the 2015 Geneva Motor Show, VW updated the popular compact van for European audiences. Like the Golf-inspired styling of the second-generation model, the popular hatchback's looks are clearly evident in the third-generation Touran. The Golf's small upper character line is more dramatic on the van, although the general taillight and headlight shapes are remarkably similar. The grille, meanwhile, is more Passat than anything else, with a conservative three-bar design. The R-Line model gets more dramatic front and rear bumpers, with black accents on the former and a pair of chromed exhaust tips jutting out underneath the latter. The cabin is typical of Volkswagen, with handsome materials throughout. Piano black is the dominant accent material, found on the dash and steering wheel, while the leather-wrapped steering wheel and hide seats both look like nice enough. Check out our full gallery of images of the new, third-generation Touran from the 2015 Geneva Motor Show. Volkswagen presents the new Touran - Germany's best-selling MPV completely redeveloped - More room; smart new design - New engines up to 19 per cent more economical Volkswagen presents the new Touran. The completely redesigned MPV was showcased before an audience of international media representatives at the Autostadt in Wolfsburg, not far from the production site where the popular family car is made. The interior of the new model has undergone a significant increase in size and is highly configurable. Refinements have been made all around the vehicle, which boasts a range of six new economical engines and an extensive line-up of assistance and infotainment systems. The public premiere of the new Touran will take place in the coming week at the Geneva motor show. Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, explained: "As one of the most successful family cars in the world with 1.9 million units sold, the Touran is indisputably Germany's top MPV.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.