2010 Volkswagon Jetta Sportwagon Tdi on 2040-cars

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Watch VW Group Night kick off the Frankfurt festivities

The Frankfurt Motor Show is Volkswagen's home affair. As a result, the whole of the automaker group makes a big splash, even before the show doors open. We'll be live from the Frankfurt floor starting early tomorrow morning, but tonight we're posted up in the stands at the always-entertaining Volkswagen Group Night. To give you a taste of what it's like to be there, we're going to be shooting some man-on-the-scenes video as the night progresses. Below you'll find videos of all the best that VW Group brands – Audi, Lamborghini, VW, the lot – have to offer, as quick as we can upload them. So, enjoy the Short Cut Videos you see here. And stay tuned as we add more to the tally, below. And, of course, be sure to check in on Autoblog early and often tomorrow, when we bring you official debuts of new production vehicles and concept cars, a ton of new video content, live image galleries, and lots more.Seat Leon Cross Sport Bentley Bentayga Lamborghini Huracan LP 610-4 Spyder Volkswagen Multivan PanAmerican Edition Bugatti Vision Gran Turismo Concept Audi E-Tron Quattro Concept Audi A4 Ducati Monster 1200 R Volkswagen Tiguan Skoda Superb Combi Porsche 911 Carrera S Coupe and Cabrio Volkswagen Tiguan GTE Porsche Mission E Concept Volkswagen Group Night Finale Green Frankfurt Motor Show Audi Bentley Bugatti Lamborghini Volkswagen SEAT Skoda Videos Original Video Frankfurt 2015

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.