09 White Auto Dct Transmission Bluetooth Sunroof Traction Alloys Cd Clean Carfax on 2040-cars

Auto blog

Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Volkswagen Tiguan and Touareg take the R-Line

Volkswagen's Detroit Auto Show presence is big on utility this year, with the CrossBlue three-row concept vehicle occupying the lion's share of the limelight, both literally and figuratively. But that isn't stopping Volkswagen from lavishing attention on its already established crossover and sport utility vehicles with new R-Line derivatives. The Tiguan and its big brother Touareg are getting a host of look-faster items to increase their sporting appeal.
On the outside, the Tiguan R-Line receives handsome 19-inch alloys peering out from beneath fender extensions, premium lighting (bi-Xenon headlamps with LED daytime running lamps), along with matching side skirts and a liftgate spoiler. On the inside, sportier accommodations include aluminum trim and a flat-bottom steering wheel with paddle shifters. As with other R-Line models, there are no powertrain modifications to go with the more aggressive visuals (that being the province of R standalone performance models like the R32), though the suspension has been firmed up an unspecified amount. The Tiguan R-Line will be available in front- or all-wheel drive configuration.