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BMW names new CEO, chairman and head of development

Big changes are afoot in the top ranks at BMW, as the Bavarian automaker has announced not just one, but several appointments in the top floors of its towering headquarters in Munich in what the company itself is referring as "a generational change" in its leadership. The biggest change relates to the chairman of BMW's management board – German-speak for the company's chief executive officer. Effective at the end of the company's Annual General Meeting on May 13, 2015, the company will be run by Harald Kruger. The 49-year-old mechanical engineer has been with BMW since 1992 and has sat on its board since 2008, and has until now been responsible for production for the entire BMW Group. The chairmanship of the board of management currently belongs to Dr. Norbert Reithofer, whom the management is endorsing to chair the supervisory board (which Americans might call the board of directors). That role in turn is currently held by Professor Joachim Milberg, who will step down from his position in order to make way for Reithofer to take his place. Milberg is earmarked to remain with the company to oversee its corporate social responsibility and charitable activities. BMW has also announced the appointment of Klaus Frohlich to serve as its head of development with immediate effect. In his new capacity, Frohlich replaces Dr. Herbert Diess, who in turn has left Munich to take over the Volkswagen passenger car division. Below you'll find statements from both BMW and VW on their new appointments. BMW Group takes steps to initiate a generational change at the head of the Board of Management and Supervisory Board 09.12.2014 - Harald Kruger to become Chairman of the Board of Management in May 2015 - Dr. Norbert Reithofer proposed to succeed as Chairman of the Supervisory Board - Prof. Joachim Milberg to take leading role in the BMW Group's worldwide CSR activities and charitable foundations - Klaus Frohlich appointed to Board of Management with responsibility for Development Munich . At its meeting today, the Supervisory Board of BMW AG took the first steps to initiate a generational change at the head of the company's Board of Management and Supervisory Board. Harald Kruger will become Chairman of the Board of Management effective the end of the Annual General Meeting on 13 May 2015. The current Chairman of the Board of Management, Dr. Norbert Reithofer, will be put forward for election to the Supervisory Board at the 2015 Annual General Meeting.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

VW delivers first XL1 in Germany

Volkswagen has delivered the first XL1 diesel plug-in hybrid to a customer from Berlin, Germany. Dr. Christian Malorny received his Oryx White XL1 with black and grey interior from Volkswagen Germany's director of sales and marketing for passenger cars, Thomas Zahn, at the company's Transparent Factory in Dresden. The super-efficient XL1, which first debuted at the 2013 Geneva Motor Show, is powered by a 0.8-liter, two-cylinder TDI engine and electric motor, with electricity supplied by a 5.5-kWh lithium-ion battery pack. Power is delivered to the rear wheels via a seven-speed DSG transmission. With a curb weight of 1,753 pounds and a drag coefficient of just 0.189, the XL1 is rated at 261 miles per gallon on the lenient European cycle. It is capable of traveling solely on electric power for up to 31 miles. "The XL1 has inspired me from the beginning and I am very pleased to now be driving my own," said Malorny, (translated). "With its visionary design and high-tech appearance, Volkswagen has dared something new and innovative." The futuristic XL1 seats two passengers, and can carry 4.2 cubic feet of cargo. It features a carbon fiber reinforced plastic body, and a low center of gravity. It is diminutive of stature, as you can see in the photo, measuring 153.1 inches long, 65.6 inches wide, and just 45.4 inches tall. It is being billed as the world's most efficient production car, but it's unlikely Dr. Malorny will be making his money back on fuel savings any time soon; despite the first sale and the vehicles appearing on the German VW site, Volkswagen has not officially announced the price tag for the XL1. In the past, we've heard it will cost approximately $145,000. Only 250 are being produced. Check out our drive review of the Volkswagen XL1 here or read on for more information in the Google-translated press release, below. Volkswagen XL1 delivers first from First vehicle goes to Berlin Dr. Christian Malorny (left) took over his Volkswagen XL1 by Thomas Zahn, Director of Sales and Marketing Germany Volkswagen Passenger Cars Dr. Christian Malorny (left) took over his Volkswagen XL1 by Thomas Zahn, Director of Sales and Marketing Germany Volkswagen Passenger Cars Volkswagen has delivered yesterday at the Transparent Factory in Dresden the first XL1 to a customer. Together with his family accepted Dr. Christian Malorny from Berlin's innovative diesel plug-in hybrid.