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VW pondering low-cost sub-brand for China?

More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.
Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Meet ZelectricBug, the amazing '63 VW Bug converted to EV power

No word a lie, we here at AutoblogGreen are fans of classic cars. What we are not fond of, however, is the pollution that their inefficient engines create, and so it's great to see our old favorites lovingly up-cycled with electric drivetrains. The ZelectricBug is a beautiful example of how new, cleaner life can be breathed into an old Volkswagen Beetle. Now, we first came across this particular automobile during the Refuel event last summer and we were struck by its cleanly done conversion then. Aside from a few snaps in our gallery, though, we didn't give it the kind of attention it deserves. Fortunately, the good folks over at Roads and Rides have rectified this by turning their pro video camera skills onto the 1963 V-Dub and producing a nice little segment to accompany their write up. Scroll below to see the finished footage and head over to their website for some stills. If all this gives you a hankering for your own Zelectric, the company does have plans to sell to the public starting this summer. If you don't want to wait, EV West, the guys who did the drivetrain work on this car, have conversion kits available for Beetles, as well as a number of other vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.