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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

VW was 2018's top-selling automaker — but

TOKYO — Volkswagen Group has held on to its position as the world's top-selling automaker for the fifth year in a row, although the German group was edged out again by the Renault-Nissan-Mitsubishi alliance in the light-duty vehicles segment. Renault SA, Nissan Motor Co Ltd and Mitsubishi Motors Corp together sold 10.76 million passenger cars and light commercial vehicles in 2018, according to Reuters' calculations after new data released on Wednesday. The group doesn't sell heavy trucks. Nissan said on Wednesday it sold 5.65 million vehicles last year, down 2.8 percent on the year. Mitsubishi reported an 18 percent rise in sales to 1.22 million units while Renault sold 3.88 million units, up 3.2 percent on the year. Volkswagen's deliveries rose 0.9 percent to a record 10.83 million last year, including its MAN and Scania heavy trucks, the German company said earlier this month. Excluding heavy trucks, it sold 10.6 million units. Toyota Motor Corp retained its third spot, announcing on Wednesday that it had sold 10.59 million vehicles last year including its Toyota and Lexus brands, along with minicars made by subsidiary Daihatsu and light and heavy trucks produced by its truck division Hino Motors Ltd. Excluding Hino trucks, Toyota sold 10.39 million units last year. The automaker has said it expects to sell a total of 10.76 million vehicles in 2019. Many automakers are trying to boost sales volumes to achieve economies of scale and reduce costs amid soaring investments needed to develop next-generation technologies, including self-driving cars and electric vehicles. This has been a focus of the Renault-Nissan-Mitsubishi Motors group, which is looking to share more vehicle parts and consolidate production platforms to trim R&D and manufacturing costs, while raising profitability. The alliance, which brought Mitsubishi Motors into its fold in 2016, is currently in crisis with its former Chairman Carlos Ghosn arrested and indicted on charges of misconduct. Nissan has also been indicted, and Renault appointed new top management last week. Related Video: Earnings/Financials Mitsubishi Nissan Toyota Volkswagen

2015 VW Golf R ready for your pre-order on January 8

If you want to be the first person on your block with Volkswagen's latest Golf R parked in your garage, you need to clear some time from your schedule on January 8. On that day, VW is opening the pre-order books for the first 500 Stateside examples of the new hot hatch, and they come with some neat accessories, too. Don't worry about specing just the right Golf R because all 500 early models are identical. In addition to the obvious 2.0-liter turbocharged engine with 292 horsepower 280 pound-feet of torque and 4Motion all-wheel drive, the six-speed dual-clutch gearbox is the only option here. Every one of these hot hatches comes in Lapiz Blue Metallic paint with 19-inch wheels covered in summer performance tires. Based around the DCC and Nav trim, each of them also has VW's adaptive damper system, bi-xenon headlights with LED running lights, a Fender audio system, parking sensors and navigation. Beyond just being the first ones to own VW's latest hot hatch in the US, the deal for these 500 folks also includes a Volkswagen R watch, carbon fiber and stainless steel keychain and a certificate. All three items are serialized to match the VIN of the buyer's Golf R. The total price for each one of these 500 Golf R's is $39,090, plus $820 destination and delivery. But potential buyers don't have to come up with all of that on January 8. They just need to visit VW's Golf R site and pay a $500 reservation fee to get in line, which goes toward the purchase of the car. The money is refundable for anyone who backs out, and any additional orders are put on a waiting list in case of any cancelations.