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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

2015 Volkswagen Touran is the Euro MPV exemplified [w/video]

Among the vehicles Volkswagen doesn't sell in the United States, we retain a soft spot for the tiny Touran MPV. Five doors, a reasonably sized trunk, clean sheet metal and an attractive cabin is an appealing combo, after all, regardless of the form factor. For the 2015 Geneva Motor Show, VW updated the popular compact van for European audiences. Like the Golf-inspired styling of the second-generation model, the popular hatchback's looks are clearly evident in the third-generation Touran. The Golf's small upper character line is more dramatic on the van, although the general taillight and headlight shapes are remarkably similar. The grille, meanwhile, is more Passat than anything else, with a conservative three-bar design. The R-Line model gets more dramatic front and rear bumpers, with black accents on the former and a pair of chromed exhaust tips jutting out underneath the latter. The cabin is typical of Volkswagen, with handsome materials throughout. Piano black is the dominant accent material, found on the dash and steering wheel, while the leather-wrapped steering wheel and hide seats both look like nice enough. Check out our full gallery of images of the new, third-generation Touran from the 2015 Geneva Motor Show. Volkswagen presents the new Touran - Germany's best-selling MPV completely redeveloped - More room; smart new design - New engines up to 19 per cent more economical Volkswagen presents the new Touran. The completely redesigned MPV was showcased before an audience of international media representatives at the Autostadt in Wolfsburg, not far from the production site where the popular family car is made. The interior of the new model has undergone a significant increase in size and is highly configurable. Refinements have been made all around the vehicle, which boasts a range of six new economical engines and an extensive line-up of assistance and infotainment systems. The public premiere of the new Touran will take place in the coming week at the Geneva motor show. Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, explained: "As one of the most successful family cars in the world with 1.9 million units sold, the Touran is indisputably Germany's top MPV.

That time when VW thought its diesels were holier than hybrids

When it comes to its diesel engines, Volkswagen was publicly trying to work the regulation system as far back as 2011. That's when the Obama Administration announced stricter US greenhouse-gas emissions standards for 2025. At the time, VW was saying its diesel engines were as clean or even cleaner than hybrids and some plug-in vehicles, The New York Times says, citing former Environmental Protection Agency (EPA) officer Margo Oge. VW did indeed boycott Obama's announcement of the 2025 Corporate Average Fuel Economy (CAFE) standards four years ago. The reason given at the time was that VW's attempt for its diesel engines to get special consideration and extra credits for fulfilling the emissions mandate was ultimately rejected by the EPA. Oge said VW's US executives were conciliatory but the automaker's German officials were "arrogant" in their belief that diesel technology was far superior, from an emissions standpoint, than hybrids or plug-ins. As we know now, that was not the case. Last month, we learned that VW fitted as many as 11 million vehicles around the world with software that programmed its diesel engines to show artificially low emissions levels during testing. In the ongoing fallout, VW has set aside $7.3 billion to address the scandal and the CEO resigned. New VW CEO Matthias Muller says recalls on the diesels in question may go into effect as soon as January in Europe. Meanwhile, among other indignities, Green Car Journal rescinded Green Car of the Year Awards it had bestowed on the 2009 Jetta TDI and 2010 Audi A3 TDI, while Volkswagen's Stock was delisted from the Dow Jones Sustainability Index. News Source: New York TimesImage Credit: Matt Cardy / Getty Images Government/Legal Green Read This Volkswagen Emissions Diesel Vehicles CAFE standards vw diesel scandal Barack Obama