1966 Voltswagen Bus Campmobile on 2040-cars

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Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Volkswagen Cross Up! aimed at rugged lifestyle folks, complete with plastic cladding

If you thought there was nothing wrong with the Volkswagen Up! that a little body cladding wouldn't fix, you're in luck. VW has officially pulled the wraps off the production version of the Cross Up!, and its wheel arches and rocker panels are full of the black plastic cladding you've been yearning for.
In addition to the "particularly rugged design and tough, lifestyle qualities" that the cladding exudes, VeeDub has also seen fit to put its Cross Up! on a new set of 16-inch alloy wheels clad in 185/50-series tires. Inside, there are new kick plates to go along with a dash pad that can be had in red, black or silver.
All that cladding must equal additional off-road readiness, right? Well, sure... just so long as you're fine with the same 75-horsepower three-cylinder engine that all other Up! models also feature, along with a five-speed manual transmission sending power to the front wheels, again, just like all other Up! models. The Cross Up! appears to have a taller ride height than other models, but we haven't been able to find out what - if any - changes have been made.