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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.

VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: Tesla charging times compared, VW's 70s hybrid tech

A video shows the difference in Tesla Model S charging speeds with different chargers. The video compares the 60- and 80-kWh versions of the car using a Tesla Supercharger, a CHAdeMo fast charger and Tesla's High Power Wall Connector (HPWC). With the Supercharger, both models charge from to 80 percent in 44 minutes. It's over an hour and a quarter for both cars with the CHAdeMo, but they're about neck and neck in terms of time. The HPWC takes the longest, with the 60-kWh car finishing long before the 85-kWh version. See the video above, and read more at Teslarati. Volkswagen had prototype hybrid technology back in the 1970s. A book called The Complete Book of Electric Vehicles by Sheldon Shacket describes the technology used in Volkswagen's Hybrid-Electric City Taxi prototype, which was based on the Type II microbus. It used the automaker's 1.6-liter air-cooled flat-four (borrowed from the Beetle) along with a Bosch DC shunt electric motor and 11 lead-acid batteries. Interestingly, the hybrid taxi prototype also featured an electric sliding door and a bulletproof bulkhead separating the driver from the passengers. Read more at Jalopnik, and at Green Car Reports. Country music star Lee Brice is going on tour fueled by biodiesel. Partnering with nonprofit environmental organization Reverb, Brice is using the biofuel to travel to college campuses. "We're hoping to offset the environmental impact of the tour by supporting clean energy projects and using buses and trucks fueled with locally produced biodiesel," says Brice, who is personally focused on natural preservation and water conservation. Read more at Domestic Fuel, or at The Boot. Related Gallery Tesla Model S: Quick Spin View 33 Photos News Source: Teslarati, Jalopnik, Green Car Reports, Domestic Fuel, The BootImage Credit: Copyright 2015 Drew Phillips / AOL Celebrities Green Tesla Volkswagen Alternative Fuels Biodiesel Electric Hybrid Videos recharge wrapup