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2014 Volkswagen Beetle GSR is black and yellow, black and yellow

Way back in 1973, Volkswagen decided it was high time to take the loveable air-cooled Bug racing. No, it wasn't painted in Herbie colors - Volkswagen called its sport-tuned machine the Beetle GSR, "Gelb Schwarzer Renner" or "Yellow Black Racer." Hence, the somewhat shocking paint scheme.
VW is bringing its sporty black and yellow Beetle back for 2014, and you can see live photos of it above. It's got a 210-horsepower turbocharged 2.0-liter four-cylinder engine under the hood (that'd be the hood up front, unlike the car's forebear), and a six-speed manual or DSG automatic transmission sends those ponies to the front wheels. Note that this car's output is up 10 horses on other turbo VWs, and the Jetta GLI and Beetle Turbo for 2013. The 0-60 run takes 6.6 seconds, and top speed is limited to 130 miles per hour.
Besides the in-your-face black and yellow paint, the GSR is outfitted with a large rear spoiler and 19-inch wheels shod with 235/40 tires. The bee-like hue carries over inside, with yellow stitching on black leather. Only 3,500 will be produced, each with its own unique plaque. Pricing has not yet been announced, but you're free to read through the press release below all the same.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.