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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Prop-driven VW Beetle hopes to land in Bonneville [w/video]

Sometimes you meet folks who, when they tell you "Hey, I have an idea," your reflex response is to stop what you're doing and tell yourself, "Get ready...." We imagine Mike Niemans is one of those folks, and the idea in question is putting a tank engine on a Type 1 Volkswagen Beetle. Not just any old tank engine - as if there were such a thing when we're talking about putting them in cars - but a 668-cubic-inch, 220-horsepower radial engine built by Continental in 1941 and procured from an M2 tank.
In the image above Nieman is using the tank clutch hub to get the motor set up, but in one of the images below you can see what really belongs back there is: a two-inch, reverse-pitch prop taken from a wind generator. He says there's enough mojo with the propeller action to get the car rolling down the runway like a jet when he gives it gas - and speaking of gas, the engine's been refitted to run on propane.
After a few safety tweaks Nieman's going to take the matte-black Beetle to Bonneville, "put the prop on, let her go and see what happens!" We can't wait to see the video of that. There are two shakedown videos below to get you ready.

Next-gen Volkswagen Golf R spied while running the 'Ring

The launch of a new Volkswagen Golf is never a small thing, and things are already looking up for the subcompact hatchback after it was named 2013 World Car of the Year. While we've already seen the base and GTI versions of the next-generation Golf, now we're getting our first look at the sportier Golf R.
Although this prototype wears GTI lettering on the front fenders, it's more than just the roll cage and Sparco racing seat hinting that this is something a little more serious. Unlike the Golf and GTI, this car shows that the Golf R will continue to flaunt massive air intakes on each side of the fascia, and the rear of the car (though it's hard to see) has quadruple exhaust outlets. We still don't have an official word on power, but rumors indicate that the next Golf R could be pushing close to 300 horsepower, making it the most powerful production Golf ever. As much fun as we had during our first drive of the Golf R Cabriolet in the cold, snowy French Riviera last month, more power is a warming idea.