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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Tesla tires turning on Stretchla Vanagon EV conversion project

It is one thing to say you are going to Frankenstein a Tesla Model S with a pair of Siamese-twinned Volkswagen Vanagons and quite another to actually start taking your newly-acquired, smashed-up electric sedan apart in an effort to bring it back to life. Otmar Ebenhoech is doing just that, and having no small successes along the way. The Stretchla project, as it is being called, has officially started and our protagonist has put together another bit of video to document his progress and let us know about some of the different challenges he's encountered and conquered. While our original post about this endeavor featured video of the stretched Vanagon's drivetrain removal, this latest installment focuses on the Model S. Otmar received the Tesla in less-than-operable condition. Otmar received the Tesla in less-than-operable condition and has been tackling some of the basic problems one might expect to encounter: lots of error messages and an electrically disconnected battery pack. Without the aid of a manual or technical diagrams, he's removed the battery pack and discovered why it wasn't sending power to the car. Scroll below to watch the ten-minute presentation and celebrate some initial victories. You can also check out the official Stretchla blog for more photos and updates, including the most recent one that discusses how he talked himself into paying (*spoiler alert) $42,000 for a wrecked, non-functional electric car, along with more recent struggles with the steering rack. Hit us up in the comments to let us know what kind of trouble you would get into with a Model S drivetrain of your own. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg