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Lamando is Chinese for VW Jetta CC [w/video]

Volkswagen is not messing around when it characterizes its new MQB architecture as modular. It's already underpinning the VW Golf, Audi A3, Seat Leon and Skoda Octavia, and will soon form the basis for many more. And here is the latest.
Unveiled at the Chengdu Motor Show in China this weekend is the new Volkswagen Lamando, a four-door coupe similar in size to a Jetta but with the svelter roofline of the larger Passat-based CC to go after the Mercedes-Benz CLA. It's essentially the production version of the New Midsize Coupe concept that previewed its arrival at the Beijing Motor Show this past April, and will be built locally for local consumption by VW's joint venture with SAIC.
Power comes from either a 1.4- or 2.0-liter turbo four mated to a seven-speed dual-clutch gearbox, with an equivalent price tag below $30,000. Whether this or any similar vehicle ever arrives in North American showrooms remains to be seen, but we'll be watching to find out. In the meantime you can scope it out in the trippy video below and the photos in the gallery above.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.