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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW Group recalls 27k Touaregs, Audis and Porsches for fuel leak

The Volkswagen Group is one of the most expansive in the entire industry, and shares parts across more product lines than we could wrap our heads around. So when the German megalith finds a fault in one of its components, it has the capacity to spread like wildfire. The latest set of recall notices from the National Highway Traffic Safety Administration covers vehicles from the Volkswagen, Audi and Porsche divisions. The problem revolves around the fuel injection system, which could potentially leak and cause a fire. The recall affects – deep breath now – the 2012 VW Touareg Hybrid, the 2011-12 Porsche Cayenne S Hybrid and Panamera S Hybrid, 2011-12 Audi S4, S5 and Q7 and the 2012-13 Audi A7. All told, that amounts to 27,376 units, the owners of which can expect to hear from the manufacturer to have the fuel rails replaced, along with their corresponding seals (having nothing to do with marine mammals writing letters). RECALL Subject : Fuel Injection System Fuel Leak Report Receipt Date: JAN 20, 2015 NHTSA Campaign Number: 15V019000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 26,008 Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2011-2012 Audi S4, S5, Q7, 2012 Audi A6, Volkswagen Touareg Hybrid, and 2012-2013 Audi A7 vehicles. In the affected vehicles the fuel injection system may experience a fuel leak. CONSEQUENCE: A fuel leak in the injection system in the presence of an ignition source, increases the risk of a fire. REMEDY: Volkswagen will notify owners, and dealers will replace the fuel rails and corresponding seals, free of charge. The recall is expected to begin March 10, 2015. Owners may contact Audi customer service at 1-800-822-2834 or Volkswagen customer service at 1-800-893-5298. Volkswagen's numbers for this recall are 24AP for Audi customers and 24BK for Volkswagen customers. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### RECALL Subject : Fuel Injection System may Leak Report Receipt Date: JAN 20, 2015 NHTSA Campaign Number: 15V016000 Component(s): ENGINE AND ENGINE COOLING Potential Number of Units Affected: 1,368 Manufacturer: Porsche Cars North America, Inc. SUMMARY: Porsche Cars North America, Inc.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.