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Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.

KBB: VW diesel prices have dropped 16%

There are a lot of post-scandal theories and metrics concerning Volkswagen's performance during the diesel emissions scandal, although none of them has created a clear picture of where things are headed. Kelley Blue Book has a few more to add to the spreadsheet, though, finding that average auction prices for VW diesels and Internet shoppers perusing them have both gone down in the past four weeks on KBB.com. Auction prices on the site are down an average of 16 percent for VW oil burners, which compares to a decline of 2.9 percent for gas-powered VWs. Shoppers are still on the lookout, though, even if the numbers are slightly reduced. Overall, "new-car shopping activity" for the small-capacity VW diesel offerings is down 2.4 percent, a number held partly in check by searches for the Jetta SportWagen being up by 3.7 percent. Shoppers are looking harder at the Audi A3 diesel, too, its activity up 1.6 percent. The Golf, though, is down 3.7 percent and the Golf SportWagen down 6.2 percent. Shoppers leaving the diesel fold aren't necessarily going for high-mileage options, either, KBB saying that the Ford Fusion and Honda Civic are quick alternatives to the Jetta TDI, while the Mercedes CLA and BMW 2 Series are getting new looks from those interested in the Audi A3 diesel. You can read the full release from KBB below. VOLKSWAGEN DIESEL VEHICLE PRICES DECLINE NEARLY 16 PERCENT, ACCORDING TO KELLEY BLUE BOOK DATA New-Car Shopping Activity Also Impacted by Recent Emissions Issue IRVINE, Calif., October 21, 2015 – Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today reports that average auction prices, along with new-car shopping activity on KBB.com, for Volkswagen diesel vehicles have declined four weeks after the diesel emissions issue was announced. The average auction price for Volkswagen diesel models dropped by nearly 16 percent since the news broke of the emissions crisis.[1] The average auction price for the brand's gasoline-powered vehicles declined by 2.9 percent.1 On KBB.com, Volkswagen new-car shopping activity for affected TDI models has decreased on average by 2.4 percent. "According to Kelley Blue Book Field Analysts, some auctions are still holding off on selling the affected Volkswagen inventory," said Tim Fleming, analyst for Kelley Blue Book.

Auction for first US VW e-Golf raises $41,400 for Global Green charity

Would having Jay Leno on hand have changed the outcome? That's what executives at Volkswagen might be asking after the German automaker auctioned off the company's first electric car in the US for around $6,000 over MSRP. VW auctioned off the first Volkswagen e-Golf in the US to raise money for the environmental non-profit Global Green USA. Bruce Oberg, an EV enthusiast and previous VW owner, proudly cut a $41,400 check for the car, which has a 116 miles per gallon-equivalent rating and is said to be able to go about 80 miles on a single charge. At your local dealer (depending on where you live), the e-Golf starts at $35,445. Sales start later this month in 11 states: California, Massachusetts, New York, Vermont, Oregon, Maine, Maryland, New Jersey, Connecticut, Rhode Island and Washington, DC. The $6,000 premium for first-dib rights for the e-Golf is nice, but it doesn't compare to what BMW worked out this summer. In August, the first i8 plug-in hybrid in the US was auctioned off at California's Pebble Beach Concours d'Elegance for $825,000 (to an unidentified buyer). That's about six times the car's sticker price, but this special edition came with Louis Vuitton luggage and was presented by noted car buff Leno. VW's press release below. VOLKSWAGEN E-GOLF RAISES MONEY TO BENEFIT GLOBAL GREEN USA AFTER A SUCCESSFUL CHARITY AUCTION Nov 4, 2014 Winning bidder claims first VW electric vehicle as the car begins to ship to select U.S. dealerships Herndon, VA (November 4, 2014) – Volkswagen of America, Inc. today announced that the auction of the first 2015 all-electric Volkswagen e-Golf has raised $41,400, with proceeds benefitting the national environmental non-profit Global Green USA and its efforts to advance smart solutions to climate change. The winner of the auction, which ran from October 8–29 on CharityBuzz.com, became the first U.S. driver to own Volkswagen's all-new, fully-electric vehicle. "Volkswagen's commitment to e-mobility and sustainability runs deep. We could not be more proud that the e-Golf has helped raise money to benefit the efforts of Global Green USA, an organization that shares in our dedication to the environment," said Michael Horn, president and CEO, Volkswagen Group of America, Inc.