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2015 VW Golf R ready for your pre-order on January 8

If you want to be the first person on your block with Volkswagen's latest Golf R parked in your garage, you need to clear some time from your schedule on January 8. On that day, VW is opening the pre-order books for the first 500 Stateside examples of the new hot hatch, and they come with some neat accessories, too. Don't worry about specing just the right Golf R because all 500 early models are identical. In addition to the obvious 2.0-liter turbocharged engine with 292 horsepower 280 pound-feet of torque and 4Motion all-wheel drive, the six-speed dual-clutch gearbox is the only option here. Every one of these hot hatches comes in Lapiz Blue Metallic paint with 19-inch wheels covered in summer performance tires. Based around the DCC and Nav trim, each of them also has VW's adaptive damper system, bi-xenon headlights with LED running lights, a Fender audio system, parking sensors and navigation. Beyond just being the first ones to own VW's latest hot hatch in the US, the deal for these 500 folks also includes a Volkswagen R watch, carbon fiber and stainless steel keychain and a certificate. All three items are serialized to match the VIN of the buyer's Golf R. The total price for each one of these 500 Golf R's is $39,090, plus $820 destination and delivery. But potential buyers don't have to come up with all of that on January 8. They just need to visit VW's Golf R site and pay a $500 reservation fee to get in line, which goes toward the purchase of the car. The money is refundable for anyone who backs out, and any additional orders are put on a waiting list in case of any cancelations.

Lamborghini and Bentley may hold off on SUVs so VW can conserve cash

After surveying the European economic scene, Volkswagen may have decided now is not the time to launch utility vehicles with Bentley and Lamborghini badges. Bentley officials say they will continue to push for support for the EXP 9 F and Lamborghini CEO Stephan Winkelman has said planning for the Urus will continue until VW tells it to stop.
That decision could come on November 23, when VW's board will vote on the company's budget for equipment, factories and vehicles. With VW's sales slowing and the Euro economy slumping further, some industry watchers say the company is more likely to build its cash reserves than to introduce super-expensive luxury SUVs or crossovers.
"Such vehicles are anything but obligatory during a crisis," says Frankfurt-based Equinet AG analyst Tim Schuldt in a new Automotive News Europe story. "Delaying their launch would be no drama but help save costs."

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."