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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Volkswagen might cut 40 models across brands to save cash

Volkswagen once set out to pass Toyota and General Motors and become the largest automaker in the world. Following months of fallout from the diesel emissions scandal, the manufacturer is rumored to be dropping around 40 models from its company-wide lineup. According to German business and finance publication Handelsblatt, the Volkswagen Group is looking to slim down and remove a number of low-volume vehicles from various lineups. The company currently sells around 340 models across brands that include Audi, Lamborghini, and Bentley. Volkswagen is refusing to comment, but Handelsblatt claims to have sources within the company. Last week, Volkswagen Group CEO Matthias Muller announced a new strategy for the company that includes a major focus on electric vehicles and new technology services. During his announcement, Muller said the company would be cutting a number of models, but at the time no numbers, models, or brands were discussed. Despite comments to the contrary, rumors have persisted since late last year that Volkswagen was looking to sell commercial truck and bus manufacturer MAN. Volkswagen owns truck and bus manufacturer Scania, so even if it dropped MAN, the company would still have a foothold within the bus and truck market. There is also talk of the company selling Italian motorcycle manufacturer Ducati, which Volkswagen acquired via Audi in 2012. The company's image has taken a huge hit in the wake of the diesel scandal. Volkswagen has set aside cash in order to pay fines and may be looking to sell these several subsidiaries and cut low-volume models in order offset the costs. Despite the scandal, the company led worldwide sales in the first quarter of 2016. The same was true in 2015, but sales tanked at the end of the year following the diesel revelations. Related Video: Rumormill Audi Bentley Volkswagen Ducati

2015 Volkswagen GTI: Driving into spring with just one regret [w/video]

If you only notice one thing in the video above, it should be this: that GTI is filthy. Yes, the grossness of winter took its toll on our long-term 2015 Volkswagen GTI, covering the Carbon Steel hatch in a mess of salt-and-slush-streaked grime. The GTI was a champ during the cold months With 225/40R18 Bridgestone Blizzak winter tires offering sure-footed grip, the hatch became a dear companion to editors slogging through unsavory weather. Front-wheel-drive cars are already pretty solid for wintertime driving, and with the added traction of these tires, the GTI plowed forward without any drama. Our biggest gripe about snowy driving involved the car's Driver Assistance Package – a $695 option that, knowing what we know now, we wouldn't have ordered. First, this option positions the front camera right in the middle of the lower grille, which looks pretty terrible. But more importantly, the system can't tell the difference between slush/snow and an actual obstacle, so it constantly feels the need to warn us that we might hit something when the camera is covered in grime. Clearing the camera off isn't a problem, but the practice grew more annoying as the season continued. The Driver Assistance Package gets you front and rear parking sensors that, honestly, we find to be a bit too sensitive. It's activated in any low-speed situation, so the car freaks out whenever you take it through a car wash, and beeps if you walk up to the rear (to, say, open the hatch) while the engine is running. And because the GTI S model doesn't get you a rear-view camera, there's no real added benefit to the noise-makers. Yes, they help while parking in tight places, but if you struggle to park a vehicle the size of a Golf with its already excellent sight lines, you've got larger problems to overcome. We have other issues with the system, too – like how the forward sensors will blink in the instrument panel to tell you you're too close to the vehicle in front of you on the road, even with a four-car-length separation between vehicles. In all, these issues just don't seem to outweigh the benefits of the safety system. To us, it's not $695 well spent. But enough complaining. Really, the Driver Assistance Package has been the only issue we've had with the GTI since its arrival in January. Now that winter has finally melted away, we've enjoyed nice, warm temperatures here in Detroit – just last week, we were took the winter tires off.