1968 Volkswagen Beetle - Classic 2d on 2040-cars

Auto blog

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

2015 Volkswagen Golf SportWagen First Drive [w/video]

Volkswagen currently offers five Golf models in the US, and in just a few weeks it will add the 2015 SportWagen to the lineup. The previous version sold as the Jetta SportWagen, although it was technically a Golf. For the new model, VW product planners decided to align all the hatchbacks under the same name. The SportWagen employs the same engines as the Golf, but significantly stretches its new MQB architecture. The result is greater practicality in the form of cargo room. With the seats up the SportWagen holds 30.4 cubic feet, almost 8 more than the Golf. The gap widens to nearly 14 cu ft with the seats folded; a max capacity of 66.5 cu ft puts the SportWagen into compact crossover territory. That added functionality leads VW to think it can sway buyers shopping the likes of the Honda CR-V and Toyota RAV4. And with the high-mpg diesel variant – 31 mpg city, up to 43 highway – VW hopes to lure those considering fuel-sipping MPVs like the Toyota Prius V and Ford C-MAX. What separates this Golf from those other two segments is the driving prowess we've come to expect from Wolfsburg's best-selling nameplate. While the silhouette is similar to the outgoing Jetta wagon, designers honed the character lines to give the Golf SportWagen a more modern, angular aesthetic. The LED headlights look sharp, the hood now scoops down at a steeper angle into the front fenders, and the general proportions – in line with other Golf models – have changed. The new SportWagen is lower, longer, and wider and than the Jetta SportWagen it replaces. Specifically, it is 1.1 inches longer, 0.7 inches wider, and despite being about an inch lower, actually boasts more headroom. Inside, things look pretty familiar to the current Golf family. There are small, premium touches such as a sporty, flat-ish-bottom wheel, piano-black trim, and an optional one-touch panoramic sunroof that makes the cabin a bright, airy, and pleasant place to be. Otherwise, it's your standard Golf fare, but with a whole lot more room out back. The same two engines that power the standard Golf – the 1.8-liter turbocharged inline-four TSI, and 2.0-liter turbocharged TDI diesel – are also found under the hood of the SportWagen. Gasoline-powered models come with a five-speed manual or a traditional six-speed auto, while the TDI gets six-speed transmissions across the board – either as a row-your-own manual, or a dual-clutch DSG auto with steering wheel-mounted paddles.

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?