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Volkswagen iBeetle gets integrated iPhone dock, little else

Apple fans have been itching to see the tech giant flex the full muscle of its iOS operating system in an automotive infotainment system for years, which is why we turned all sorts of excited when we caught wind of the Volkswagen iBeetle. The machine is headed to the Shanghai Motor Show for a debut, and VW promised it would be one of the "first cars in the world to have a genuine integrative interface for the iPhone that was coordinated with Apple." Listen closely, and you can hear the contented sigh of a million wallets opening.
Go ahead and close those up, kids.
In reality, the iBeetle offers little more than a dash-mounted dock and a special app that shows a few vehicle functions, which is about as far from an infotainment revolution as you're likely to find. In fact, the setup is little more than a factory rehash of aftermarket items, and hardly worth a whole model debut at an international motor show. And that's to say nothing of the fact that Apple relishes in changing the shape and form of its darling handheld at every generation. Volkswagen better be prepared to keep pace with appropriate docking mechanisms for the upcoming iPhone 5S, 6, 6S, et al.

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

Former Audi chief designer Wolfgang Egger leaves Italdesign

The latest word from the international community of automotive designers has it that Wolfgang Egger is leaving Italdesign, but just where the accomplished designer will land next and who will take his place remain big question marks. Egger is a designer who has bounced back and forth between Italy and Germany over the course of his career. He was born in Germany but studied in Milan. He began his career at Alfa Romeo in 1989 and was named its chief designer by 1993 before being head-hunted by the Volkswagen Group in 1998 to head up the design department at Seat. A few years later he went returned to Italy to run the Lancia design department, and was subsequently renamed to the same post at Alfa Romeo. In 2007 he went back to his native Germany to head up the Audi design office, over which he assumed complete responsibility by 2012, but left Audi in 2013 to run Italdesign. For those unfamiliar, Italdesign is the studio founded by Giorgetto Giugiaro (pictured at left next to Egger) back in 1968 but which, along with many other Italian design houses, fell on hard times in recent years. The Volkswagen Group swooped in to rescue the troubled studio in 2010, turning it into something of an in-house advanced design department to provide an alternative perspective on the direction in which the group and its various brands could take their respective designs moving forward. With Egger now leaving its helm, Italdesign and its German parent company will need to find his replacement, and we're sure they'll announce one in due course. The bigger question on our minds, however, is where Egger himself will head next. Given the path his career has taken to date, we wouldn't be surprised to see him land elsewhere in the Volkswagen Group or find a new role in the expanding Fiat Chrysler Automobiles empire. Then again, Egger could find it time to open an entirely new chapter. Watch this space. News Source: Car Design NewsImage Credit: Newspress Design/Style Hirings/Firings/Layoffs Audi Volkswagen designer italdesign giugiaro wolfgang egger