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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Volkswagen Golf GTD Variant burns the oil long and fast

Volkswagen offers no shortage of variations on the Golf theme in America, from the base hatchback and the electric e-Golf to the sporty GTI and performance-oriented Golf R. But as many as are available Stateside, there are even more that never make it here. Like the one you see above. It's called the Volkswagen Golf GTD Variant. It's based on what we'd know as the new Golf SportWagen, which is just arriving in the US now, but this one packs the performance upgrades from the Golf GTD. Isn't that a typo? Don't we mean GTI? No, we don't: we mean GTD. Because in Europe, you can get what is essentially a GTI with a diesel, complete with all (or at least most) of the gear you'd find in the petrol hot hatch, only with a 2.0-liter turbodiesel inline-four packing 181 horsepower and 280 pound-feet of torque. That may not sound like all that much as far as performance models go, but it's more than we'll be able to get from either the gasoline or diesel versions of the Golf SportWagen back in the States. And that makes us a little jealous, especially with room for the kids, the dog and all their gear in the back. World premiere of the new Golf GTD Variant - The perfect all-round package: sporty, economical, comfortable and spacious - Launch set for Geneva Motor Show Since 1982 Volkswagen's GTD logo has stood for Gran Turismo Diesel, with its promise of sporty yet economical motoring. Now for the first time, the GTD initials grace the Golf Variant, which like the Golf GTD, boasts the 184 PS (135 kW) TDI engine. The new Golf GTD Variant is set for its world premiere at the Geneva Motor Show, and is available to order as of now at a price of 31,975 euros. The Golf GTD Variant* is excellently placed to establish itself as an iconic long-distance cruiser. The 184 PS TDI engine takes the Golf GTD Variant to 100 km/h in just 7.9 seconds with the 2-litre unit delivering a maximum torque of 380 Nm – and yet this sporty Variant car boasts impressive fuel consumption figures of only 4.4 litres per 100 km. The car's sporty character is reflected in its exterior design: along with special GTD bumpers and the honeycomb radiator grille, the Golf GTD Variant also features smoked rear lights and flared sills. The look is completed by 17-inch Curitiba alloys, black roof rails and dual chrome tailpipes.

Volkswagen formally introduces super-efficient XL1

Lightweight and low drag are hallmarks of great sportscar design. But when paired with a super-efficient, hybrid powertrain, you have the Volkswagen's XL1 that has been formally introduced in Geneva today.
When the 1,700-lb, carbon-fiber-bodied two-seater hits the road, its claimed 261 miles per gallon will make it the world's most-fuel-efficient production car. Though "production car" might be a stretch since VW said in a February press release that the XL1 would be built using "handcrafting-like production methods." We translate that to mean you won't be seeing many of these cars on the road. Though no one at VW has mentioned pricing yet, early rumors suggested a six-figure price tag.
That's supercar budget for a vehicle that has a 47-horsepower, two-cylinder diesel engine and a 27hp electric motor. With numbers like that, owners can expect 0-62 mph times of 12.7 seconds and top speed near 100 mph.