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2013 Volkswagen Golf R Cabriolet

The Golf VI's Last Hurrah Is Pure Niche
This was in the heart of the ultra-chic Côte d'Azur during winter. The car to be tested was the not-for-North America 2013 Volkswagen Golf R Cabriolet. Prevailing weather conditions here this time of year are bizarrely pleasant, as though a dome of Swarovski crystal has been placed over the entire region to protect it from any real winter spoiling things. And the zippy Golf R Cabriolet is a sports car designed precisely for this area's preciously narrow winding streets, as well as for the lofty budgets of its property owners.
So then why was it snowing like we were in northern Michigan? The weather front hit from the north like a swift kick to the Jordaches. The roof was open on this Candy White Golf R Cabrio and I, as is my wont, was determined through thick or thin to keep it retracted. It had been raining and sometimes sleeting like the End of Days, but I kept the lid cracked because the 261-horsepower cabrio - the most powerful convertible ever built by Volkswagen - was snipping along nicely as the bad weather blew over my head and wetted only the rear headrests.

VW Golf R pre-order sells out in less than 11 hours

Volkswagen fans had to be pretty quick if they wanted to ensure their pre-order for one of the first 500 units of the 2015 Golf R to enter the US. The German brand opened the books online at at 12:01 AM EST, and according to company spokesperson Leigh Anne Sessions speaking to Autoblog, by around 10:30 AM EST all of them were snapped up. VW's pre-order page currently shows these vehicles as no longer available, and the company confirms the news on Twitter, as well. There's still a chance to get an early Golf R by signing up for the waiting list and hoping one of the 500 orders falls through. VW Customer Care will contact people if there's an opening. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This entire allotment of the Golf R comes in Lapiz Blue Metallic paint with VW's adaptive damper system, navigation, a six-speed dual-clutch gearbox and more. To further sweeten the pot, the company is also giving these folks a watch, key chain and certificate with their vehicle's VIN. The 500 models were priced at $39,090, plus $820 destination and delivery, but only $500 was required to reserve one online. The amount was refundable if a person backed out.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.