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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

Recharge Wrap-up: Volkswagen adopts CCS Combo plug, Tesla adds Trip Energy Prediction

Volkswagen plans to use CCS Combo plugs as standard for all future plug-in vehicles. The CCS fast-charging allows cars to charge to 80-percent capacity in as little as 15 minutes for cars like the Cross Coupe GTE. This could be a boon to prospective customers, as studies have found plug-in hybrid drivers plug in more frequently than originally expected. Plug-in drivers seem to want to perform as much driving as possible using electricity alone, and VW's plan to adopt the CCS Combo plug could help drivers achieve that. Read more at Green Car Reports. Tesla's 6.1 Firmware update for the Model S includes a Trip Energy Prediction feature. The new feature takes into account things like elevation, speed and predicted driving behavior to estimate the amount of energy used and how much range will be left in the battery after a route is programmed into the navigation system. It can let the driver know if a round trip can be made, and if the driver will need to charge before heading out. The feature updates itself in realtime throughout the drive as well, responding to how much energy is actually being used. Read a rundown of Trip Energy Prediction at Teslarati. The dates for National Drive Electric Week have been set for Saturday, September 12 through Sunday, September 20, 2015. The grassroots celebration of EVs is organized by Plug In America, The Electric Auto Association and the Sierra Club. "We're revved up for National Drive Electric Week 2015, which will offer the public, the media, and policymakers a great opportunity to come check out many of the 20-plus plug-in vehicles on the market," says Sierra Club EV Initiative Director Gina Coplon-Newfield. Last year, more than 90,000 people participated in 152 cities worldwide. Read more in the press release below. National Drive Electric Week 2015-DATES ARE SET SAN FRANCISCO, Calif., Jan., 20, 2015-Dates have been set for the fifth annual National Drive Electric Week: Sat., Sept. 12 through Sun., Sept. 20, 2015. Events will encompass two weekends to give planners maximum flexibility and consumers plenty of opportunity to attend. "This promises to be an exciting year for plug-in vehicles," said Tom Saxton, Plug In America's chief science officer. "The BMW i3 will be on the road for the first full year, we expect deliveries of the Tesla Model X, an updated Chevy Volt, and greater overall sales growth than we saw last year.