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At least 30 VW managers knew of emissions cheat

You know how the Volkswagen diesel scandal is very, very, very bad? Well, if a report from Germany's Der Spiegel is true, it's about to get a lot worse. Throughout the entire affair, VW has maintained that it was a small, isolated group behind the so-called defeat devices. Der Spiegel, though, claims that at least 30 managers knew what was going on and that dozens will be suspended for their role in the scandal. The story cites both an external probe ordered by VW and conducted by US law firm Jones Day as well as the company's own preliminary findings. This report flies directly in the face of what Volkswagen of America CEO Michael Horn, shown above, said in his sworn testimony to congress last week. Horn straight up said that the scandal "was something individuals did," blaming a sort of rogue group of software engineers (although he also acknowledged such an argument was hard to swallow). If it's proven that he was among the 30 employees involved, or he can be otherwise connected, the embattled exec could be in big trouble. According to the Der Speigel story, a VW spokesperson said, "The number is without foundation." Der Spiegel also cited a VW engineer, who said that any diesel engine, like the EA188, EA189, and EA288, that could get by without pricey emissions controls should "have [made] any engine developers leery." We should expect additional information on VW's internal response to the scandal later this week, when Group CEO Matthias Mueller addresses management.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.