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VW still set on Phaeton redux despite cost-cutting drive and losing $32k per car

While critically well regarded, the Volkswagen Phaeton has proven to be a vehicle largely unloved by luxury buyers around the world. Despite this, it refuses to die. While VW's luxury sedan hasn't been sold in the US since 2006 due to low sales here, it has soldiered on in Europe with occasional updates. As the model's long lifespan has been winding down, VW has decided to keep pushing the Phaeton into a new generation, despite in-house alternatives like the Audi A8 and Bentley Continental Flying Spur. The move might not make much business sense, but Volkswagen executives are determined to make the Phaeton work. According to market analysts speaking to Reuters, developing the next-gen luxury sedan on the MLB platform could cost as much as 650 million euros ($737 million), despite relying on the same underpinnings in the A8. It's not like the Phaeton is leading the luxury sedan sales ranks, either. Reuters notes VW produced just 5,812 of them in 2013 (the most current year with data), and from 2002 to 2012, the automaker reportedly lost 28,000 euros ($32,000) on each example sold. Conversely, Mercedes-Benz sold 103,737 units of its new S-Class in 2014, an astonishing 82.2 percent jump over the previous year. The decision to keep the Phaeton going doesn't seem to square with the VW brand's cost-cutting strategy. Boss Martin Winterkorn announced last year a plan to save 5 billion euros ($5.7 billion) annually in the coming years. That plan reportedly also includes killing off less profitable models. Apparently, VW can't just rip off the band-aid and get rid of the Phaeton. Even some VW bosses seem somewhat perplexed at the sedan's business case. When Reuters asked the company's US boss Michael Horn about selling the Phaeton here, he said. "That's a dangerous question. It's an image bearer with no relevance for volume." The next-gen Phaeton is scheduled to go on sale in Europe in 2017 or 2018, according to Reuters, which is about a year later than previous rumors. A US launch will reportedly follow in 2018 or 2019 with the plug-in hybrid and potentially even diesel versions on offer. A starting price around $70,000 is estimated. Featured Gallery 2011 Volkswagen Phaeton View 15 Photos News Source: ReutersImage Credit: Volkswagen Plants/Manufacturing Volkswagen Luxury Sedan vw phaeton cost cutting

Volkswagen Golf Variant Concept R-Line puts the sport in SportWagen

With the introduction of the newest Volkswagen Golf Variant, we get an early look at what will most likely be the next-generation Jetta SportWagen here in the US. To further wet our appetities, VW is now teasing something a little sportier with the Concept R-Line. Looking the part of a GTI wagon (or a stretched Golf R), the Golf Variant Concept R-Line has a production-ready appearance that has us hoping we'll see this sporty wagon sooner rather than later.
The R-Line starts off with a new fascia that isn't quite as aggressive as the recently introduced GTI, but it gives the new styling some extra punch. Below the fascia is a lower splitter that visually carries back into the rocker panel extensions, and the rear of the car gets some bright exhaust tips and a rear diffuser. The Lapis Blue Metallic paint job probably does enough on its own to add a sporty flair to the Golf wagon, and it's all finished off with 18-inch split-spoke wheels. Inside, the Concept R-Line shows off sport seats wrapped in carbon leather featuring blue nappa inserts in the middle.
Rightfully so, VW brought the Concept R-Line to Geneva with its TDI and 4Motion all-wheel-drive system. A sporty, all-wheel-drive diesel wagon? Yes, please. Scroll down for the full press blast with all the details.

TRANSLOGIC 150: Volkswagen XL1

How do you build the world's most fuel-efficient production car? Start with the world's most aerodynamic design. The Volkswagen XL1 is capable of 261 miles per gallon thanks to its sleek shape and ultra efficient plug-in diesel hybrid powertrain. The downside is that only 250 will be made and none will be sold stateside. That didn't stop us from taking our turn behind the wheel of this truly revolutionary ride.