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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

BMW, VW partner with ChargePoint for high-speed charging network

To promote their plug-in electric vehicles, a number of electric vehicle makers are working overtime to get a charging infrastructure set up. Tesla is famously setting up a network of Superchargers around the world, and today BMW and VW have announced they are partnering with ChargePoint to install almost 100 DC Fast Chargers up and down the US coasts. Installing additional Level 2 chargers is also part of the plan. The new DC Fast Chargers will offer the SAE Combo connectors, which is available on both the e-Golf and the i3. The fast chargers will have "up to two 50 kW DC Fast chargers, or 24 kW DC Combo Fast chargers," BMW says. They will be installed roughly 50 miles apart between Boston and Washington, DC in the east as well as Portland, San Francisco, Los Angeles and San Diego in the west. The 24-kW DC Fast Chargers will fill up an empty i3 or e-Golf to 80 percent in a half-hour or 3.5-4 hours from the Level 2 cords. Speaking at an announcement ceremony at the Washington Auto Show today, ChargePoint CEO Pasquale Romano said that infrastructure investments like this will get more people to realize that they can use an electric vehicle as their only car, and Jorg Sommer, VP of product marketing and strategy for VW North America, said that it's clear that, "The EV is perfect for the daily driver." BMW, Volkswagen and ChargePoint Join Forces to Create Electric Vehicle Express Charging Corridors on the East and West Coasts. · A goal of nearly 100 DC Fast charging ports will be installed to support long distance and metropolitan electric vehicle travel with the BMW i3, Volkswagen e-Golf and other electric cars, along heavily trafficked corridors on both coasts, supported by Level 2 chargers. · These publicly available charging stations will be added to the existing ChargePoint network and can be easily accessed using a ChargePoint® or ChargeNow card. Washington, D.C., January 22, 2015 – At the 2015 Washington Auto Show, two of the top automakers, BMW of North America and Volkswagen of America, together with ChargePoint, the largest electric vehicle charging network, announced an initiative to create express charging corridors along heavily-traveled routes on the East and West Coasts.