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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Tesla tires turning on Stretchla Vanagon EV conversion project

It is one thing to say you are going to Frankenstein a Tesla Model S with a pair of Siamese-twinned Volkswagen Vanagons and quite another to actually start taking your newly-acquired, smashed-up electric sedan apart in an effort to bring it back to life. Otmar Ebenhoech is doing just that, and having no small successes along the way. The Stretchla project, as it is being called, has officially started and our protagonist has put together another bit of video to document his progress and let us know about some of the different challenges he's encountered and conquered. While our original post about this endeavor featured video of the stretched Vanagon's drivetrain removal, this latest installment focuses on the Model S. Otmar received the Tesla in less-than-operable condition. Otmar received the Tesla in less-than-operable condition and has been tackling some of the basic problems one might expect to encounter: lots of error messages and an electrically disconnected battery pack. Without the aid of a manual or technical diagrams, he's removed the battery pack and discovered why it wasn't sending power to the car. Scroll below to watch the ten-minute presentation and celebrate some initial victories. You can also check out the official Stretchla blog for more photos and updates, including the most recent one that discusses how he talked himself into paying (*spoiler alert) $42,000 for a wrecked, non-functional electric car, along with more recent struggles with the steering rack. Hit us up in the comments to let us know what kind of trouble you would get into with a Model S drivetrain of your own. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Editors' Choice: Top Five 2013 Geneva Motor Show Debuts

We've returned from a very busy week in Switzerland, and in going back over all of our 75 stories from the Geneva Motor Show, our editors have gathered up their personal favorite debuts from the European expo.
The wonderful thing about the Geneva show is just how wide of an array of vehicles are on display - everything from funny little one-off EVs to the most exotic of supercars to, well, truly ridiculous displays of coachbuilding. And because of that, this list of our editors' favorites might not be as predictable as you think.
But we don't want to give anything away just yet. Scroll down to have a look at our team's favorites from Geneva.